Sub-Urban Brands Signs Cross-Promotional Partnership with Hit Maker EMI/Capital Records, World's Largest Independent Music Comp
11 July 2006 - 8:30PM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high revenue growth in the global fashion industry, has
announced a partnership with musical icon EMI/Capital Records to
cross-promote the Company's Mash Culture Lab(TM) brand clothing.
EMI is the world's largest independent music company, operating in
50-plus countries. EMI is comprised of two divisions: EMI Music and
EMI Music Publishing, which together generated revenues exceeding
$2 billion in 2005. Representing more than 1000 artists, including
The Beatles, The Rolling Stones, Nora Jones and Coldplay, it owns
the rights to over one million titles. "Music culture is essential
to Sub-Urban's brand identity," said Joseph Shortal, Chief
Executive Officer of Sub-Urban Brands. "Partnering with EMI is
ideal because it allows us to communicate our brand message on a
massive scale through musicians that influence our target audience.
We believe this partnership further validates Sub-Urban as the next
trend-setting apparel company." As part of the agreement,
Sub-Urban's MCL garments will carry a digital hangtag with free
musical downloads from musicians such as rock artist Hedley and
urban star Chingy's upcoming album. Hedley has been nominated for
two Junos Awards (Rock Album and New Group of the Year). The band
has a certified platinum record album and has booked a nationwide
tour with another popular rock artist Simple Plan. Chingy is a St.
Louis hip hop artist whose breakthrough debut album, Jackpot, went
triple platinum in 2003. Recently, Sub-Urban announced the launch
of Mash Culture Lab(TM), a brand that, coupled with the partnership
with EMI, continues the Company's successful integration of
fashion, music, sports and entertainment. Mash Culture Lab is the
latest clothing line to be launched under Sub-Urban's core strategy
to create a diversified brand portfolio, aimed at maximizing
revenue potential and mitigating risk, while maintaining strong
brand appeal for each consumer base. The collaboration between
Sub-Urban Brands and EMI/Capital is another milestone under
Sub-Urban's strategic initiative to create new brands that leverage
today's youth market by integrating different cultures and previous
generations to create a mish-mash style that integrates fashion,
music, sports and entertainment. "We are pleased to enter into an
exciting relationship of this nature that presents such important
marketing potential for us," said Mr. Shortal. "Partnering with one
of the world's largest media companies further validates Sub-Urban
as a high-profile and cutting-edge apparel company." About
Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company
which designs and markets cutting-edge lifestyle apparel that
targets the rapidly-growing multibillion-dollar youth consumer
marketplace. The Company pursues robust revenue-generating
opportunities within multi-tiered retail markets that leverage
multiple brands and market segments to create financial success.
Sub-Urban is committed to further expansion and increased
shareholder value through both the internal development of
intellectual property and acquisition of additional brands, as well
as to the establishment of new international marketing alliances
that will reinforce its recurring and non-recurring revenue
streams. Inspired by the energy and vigor of youth, urban and music
culture, Sub-Urban is initially focused on creating a family of
non-competing brands for its key target consumer, an estimated 40
million 15-29-year olds. Sub-Urban's current portfolio of
trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Juniors and BLACK JESUS(R) streetwear apparel
and PYT styles for younger girls. Consistent with the company's
high growth strategies, the Company will be actively marketing
these brand offerings to Japan, Canada, Australia and 25 European
countries. For additional information, please visit
www.suburbanbrandsinc.com. For more investor oriented information
about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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