Sub-Urban Announces Nominees for the First Annual Cocky Awards Charity Event Celebrating New York's Cultural Icons; Nominees In
26 July 2006 - 6:02AM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced the first annual Get Cocky Awards nominees, including
electroclash entertainment pioneers Fischerspooner, luminary Kenzo
Minami and fine artist Hernan Bas. The event, sponsored by
Sub-Urban's Mash Culture Lab(TM) (MCL), will be held between 8 pm
and midnight on the top floor of 7 World Trade Center on July 27,
2006. "Our nominees directly influence New York City's fashion and
culture, and by extension, the world's," said Joseph Shortal, Chief
Executive Officer of Sub-Urban Brands. "We knew we had a runaway
success for our Get Cocky Awards when we were inundated with
nomination requests." Nominees have been placed in five distinct
categories: Entertainment, Luminaries, Film, Art, and Media. For
example, DJ Ghostface Killah, of New York City underground fame,
has been nominated for the Entertainment category. The Luminaries
category includes media artist and product designer Kenzo Minami
who has been commissioned by Nike, Adidas, Reebok, Converse,
Earnest Sewn, Hankyu, Clubking, and Kidrobot among many others. The
winner from each category will design a limited edition T-shirt
from MCL(TM) apparel, whose proceeds will go directly to the Lower
Manhattan Cultural Council's various programs. For a complete list
of nominees in each category along with their bios, please visit
http://www.mashculturelab.com/getcocky/getcockyvoting.html The
Cocky Awards were organized by AGW, Sub-Urban's New York-based
event marketing agency, to celebrate individuals who encompass
lower Manhattan's diverse culture and influence in the arts,
entertainment, media and film. The awards show owes its namesake to
the signature rooster logo made popular by the Company's
Whiteboy(R) brand. Sub-Urban's rooster logo has also been adopted
by the event sponsor MCL(TM). Sub-Urban has also confirmed that
Mickey Boardman from Paper Magazine will host the Cocky Awards
along with Sarah Sophie Flicker who was voted one of New York
Magazine's Most Beautiful New Yorkers in 2005. Live entertainment
will be performed by Domino, to be followed by DJ Mark Ronson
leading the after show dance party. Sub-Urban's Mash Culture
Lab(TM), the Cocky Award's marquee sponsor, is a brand concept
derived from today's most significant cultural youth movement.
According to Wired Magazine, an influential periodical of current
culture, Mash Culture is the result of a multitude of technological
innovations that allow today's youth to combine previously
disparate cultural movements like Hip Hop and Rock to create unique
sounds, videos, automobiles and even customized clothing. Sub-Urban
has positioned Mash Culture Lab(TM) on the cutting-edge of that
movement, as it executes yet another strategic initiative that
targets mainstream youth. -0- *T Event Details What: The Get Cocky
Awards When: Thursday, July 27, 2006 Time: 8:00 pm - Midnight
Where: 7 World Trade Center - 45th Floor *T About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and
market segments to create financial success. Sub-Urban is committed
to further expansion and increased shareholder value through both
the internal development of intellectual property and acquisition
of additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor
of youth, urban and music culture, Sub-Urban is initially focused
on creating a family of non-competing brands for its key target
consumer, an estimated 40 million 15-29 year olds. Sub-Urban's
current portfolio of trademarked apparel and accessory brands
includes WHITEBOY(R) for Men, WHITEBOY(R) Juniors, Mash Culture
Lab(TM), BLACK JESUS(R) and PYT styles for younger girls.
Consistent with the company's high growth strategies, the Company
will be actively marketing these brand offerings to Japan, Canada,
Australia and 25 European countries. For additional information,
please visit www.whiteboy.com, www.mashculturelab.com,
www.whiteboygirl.com and www.getcocky.com. For more investor
oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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