Sub-Urban Executes Milestone Retail Order for the New York Launch of Mash Culture Lab(TM) Brand; Order from Dr. Jays, Urban Sty
29 July 2006 - 6:55AM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high revenue growth in the global fashion industry, has
announced a new retail order from East Coast-based urban fashion
leader Dr. Jays to carry the Company's Mash Culture Lab(TM) line of
hip clothing. The news comes on the heels of a milestone MCL order
from 5 Virgin Megastores and accelerates Sub-Urban's strategic
mission towards capturing a significant segment of the
multibillion-dollar worldwide youth market. Founded in 1975, Dr.
Jay's owns and operates 19 retail stores in the New York and New
Jersey areas, and has been a pioneer in urban and hip-hop fashion
since its inception. The contract with Dr. Jays places Sub-Urban's
MCL brand front-and-center among the east coast urban fashion
influencers. Dr. Jays is a leading tastemaker among the select
group of style-setters, and is a primary source for stylists and
buyers for some of the largest retail and department stores in
America, Europe and around the world. Because of its trendsetting
role in the fast-growing streetwear apparel marketplace, Dr. Jays
will provide an ideal venue for Mash Culture Lab(TM) to continue
its penetration into the mainstream fashion industry, according to
Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.
"Signing with Dr. Jays advances Sub-Urban's business plan very
significantly, and also validates the core stylistic and fashion
leadership of our designs," said Mr. Shortal. "As our aggressive
marketing strategies and select vendor relationships continue to
yield significant exposure for our youth-market brands, we're
confident that our business model will prove to be a long term
success." Sub-Urban's provocative brands have been engineered to
generate consumer buzz and to maximize marketplace sales and
exposure. The Company's brands have been widely featured in
high-profile fashion magazines, online publications and news media.
The Company is committed to aggressive appreciation through organic
and acquisitioned growth, including the purchase of additional
trademarked apparel and accessory lines. Sub-Urban primarily
targets the demographic of 13-29-year-old consumers, comprising an
estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is
committed to generating high-volume sales by addressing this
multibillion-dollar youth market with hip styles inspired by urban
and music culture. Based in Los Angeles, the established
entertainment and new apparel manufacturing capital of the United
States, Sub-Urban's printing techniques, washes, embroideries and
appliques, have galvanized youth culture and A-list celebrities,
including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica
Alba (Sin City), among many others. About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and
market segments to create financial success. Sub-Urban is committed
to further expansion and increased shareholder value through both
the internal development of intellectual property and acquisition
of additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor
of youth, urban and music culture, Sub-Urban is initially focused
on creating a family of non-competing brands for its key target
consumer, an estimated 40 million 15-29 year olds. Sub-Urban's
current portfolio of trademarked apparel and accessory brands
includes WHITEBOY(R) for Men, WHITEBOY(R) Juniors, Mash Culture
Lab(TM), BLACK JESUS(R) and PYT styles for younger girls.
Consistent with the company's high growth strategies, the Company
will be actively marketing these brand offerings to Japan, Canada,
Australia and 25 European countries. For additional information,
please visit www.whiteboy.com, www.mashculturelab.com,
www.whiteboygirl.com and www.getcocky.com. For more investor
oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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