KING OF PRUSSIA, Pa.,
March 29, 2012 /PRNewswire/ --
Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today
announced the cities and radio stations to be included in the
upcoming radio-based marketing campaign for the company's new fuel
saving and engine performance product, MotorBooster™. The
selected target market is heavily skewed towards drivers aged 25 to
54 who have longer than normal commute times in the South, Midwest
and East South Central U.S., and have middle range income
levels.
"This campaign will kick off on April
15th, and we have already prepaid for the first round of
radio slots," said Paul Green, VP of
Sales and Marketing for Medical Alarm Concepts™. "The kick-off
promotion will enable consumers to dial a toll-free number to
receive a free sample of ten (10) MotorBooster™ tablets paying only
$5.95 for shipping and handling.
Those outside of the reach of the ads will still be able to
participate in the promotion by dialing our toll-free MotorBooster™
promotions hot line at 1-800-224-6031. With fuel prices
continuing on the rise, we are pleased to offer this promotion at
an optimal time."
In a recent independent third-party dynamometer test, an engine
treated with MotorBooster™ exhibited significant performance (fuel
consumption reduction of 16.5% and an increase in horsepower by
2.9%) and emission improvements (54% reduction in carbon monoxide
and 84% decline in hydrocarbons) after having been conditioned with
the combustion catalyst product, as compared to results before
treatment. Dozens of additional tests have been completed
around the world as well, that document the fuel savings,
performance enhancement, and emission reductions qualities with
this type of product.
Radio Stations and Cities
WWVA - Atlanta
KLUV - Dallas
KSOC - Dallas
KTBZ - Houston
KJMS - Memphis
WHAL - Memphis
WHQT - Miami
WFAN - New York
WRKS - New York
KMEL - San Francisco
WTEM - Washington
WPRS - Washington
WMZQ - Washington
KDON - Monterey
WGZB - Louisville
KLBJ - Austin
KBPA - Austin
WKSP - Augusta
WBAV - Charlotte
WWDM -Columbia, SC
WZFX - Fayetteville NC
WJMZ - Greenville, SC
WRBQ - Tampa
WCOL - Columbus
WDRQ - Detroit
KMGV - Fresno
KSKS - Fresno
KIOO - Visalia
KBEQ - Kansas City
KOAS - Las Vegas
KIPR - Little Rock
WRBO - Memphis
KMEZ - New Orleans
WNNL - Raleigh
KSEG - Sacramento
KODJ - Salt Lake City
The radio spot for the MotorBooster™ marketing launch can be
heard on YouTube.com. You can find it by going to Google.com and
searching the terms "YouTube" and "MotorBooster™."
About MotorBooster™
MotorBooster's proprietary formulation is made of a patented
organic metallocene compound that has been granted a U.S. Patent
and is registered with the U.S. Environmental Protection Agency
(EPA). The product comes in the form of a one-fourth-inch, round
diameter beige tablet that users simply insert into a full tank of
15 gallons or more of gasoline, upon which it immediately dissolves
into the fuel. It is then subsequently injected as part of the
gasoline or diesel fuel mixture into the combustion chamber of the
engine. Once within the combustion chamber, MotorBooster
forms an oxide residue film layer that facilitates or "catalyzes"
the combustion process and enables a more complete, efficient burn
of the fuel that results in better power delivery to the motor,
enhanced fuel performance, mileage gains, reduced emissions and
other engine enhancing performance benefits. For maximum
benefits, users should treat their engine by allowing MotorBooster
to dissolve in a full tank of gasoline and circulate throughout the
combustion chamber of the engine as part of the fuel mixture for up
to several consistent fuel cycles. This process should be repeated
consecutively for several fuel tank fill-ups in order to achieve
optimal engine performance.
About MDHI
MDHI is a marketer of innovative consumer driven products.
The Company's flagship product is the MediPendant™, a patented
two-way voice technology that enables the user to speak and listen
directly through the pendant no matter where the user may be in and
around their home. MediPendant™ service also includes advanced
features such as three-way calling that enables the operator to
link loved ones directly into the emergency call in real
time. Text message alerts are also standard, and are used to
inform loved ones that the user has contacted an operator or has
requested assistance. A standard PERS system does not enable the
user to speak and listen through the pendant, thus limiting them to
a small area in their home. There is always the risk that the user
will not be heard by the call center operator if not within a short
range of the base station. For more information, please visit
www.medipendant.com.
Safe Harbor Statement
Statements in this press release that are not statements of
historical or current fact constitute "forward-looking statements."
Such forward-looking statements involve known and unknown risks,
uncertainties and other unknown factors that could cause the
Company's actual operating results to be materially different from
any historical results or from any future results expressed or
implied by such forward-looking statements. In addition to
statements that explicitly describe these risks and uncertainties,
readers are urged to consider statements that contain terms such as
"believes," "belief," "expects," "expect," "intends," "intend,"
"anticipate," "anticipates," "plans," "plan," to be uncertain and
forward-looking. The forward-looking statements contained herein
are also subject generally to other risks and uncertainties that
are described from time to time in the Company's filings with
Securities and Exchange Commission.
Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113
SOURCE Medical Alarm Concepts Holding, Inc.