Albert Named “Best Marketing Automation Company” and Wins “Best Retail Campaign of the Year” at 2017 DMN Awards
09 March 2017 - 1:42AM
Business Wire
AI Marketing Company Adgorithms Recognized
for its Innovative Technology and Unprecedented Results for
Harley-Davidson NYC
Adgorithms (LSE:ADGO), creators of Albert, the world’s first and
only completely self-driven artificial intelligence marketing
platform, was named the “Best Marketing Automation Company” and won
“Best Retail Campaign of the Year” for its work with
Harley-Davidson NYC, at this year’s DMN Awards. Competing against
marketing automation companies such as Experian, RedPoint Global
and Registria, and campaigns for Finish Line and Levi’s, Adgorithms
continues to push boundaries in the marketing space, proving
artificial intelligence to be an accessible and crucial marketing
tool for mainstream brands.
The DMN Awards received over 150 applications, across 23
categories, and ultimately recognized the top 21 most influential
and innovative marketing campaigns, technologies and personalities
over the past year.
“Only a year ago we were trying to educate the marketing
industry on artificial intelligence; this year we can confidently
say it’s catching on,” said Or Shani, Founder of Albert and CEO of
Adgorithms. “The exponential increase in sales and ROI that the
Harley-Davidson campaign produced is indicative of AI’s ability to
completely revolutionize the way digital campaigns are handled. We
are honored to be recognized by such an influential panel.”
Founded in 2010, Albert is changing the way companies reach
current and prospective customers, and the way marketing teams
execute digital campaigns. Albert autonomously executes holistic,
multi-channel campaigns from start to finish – without ongoing
input from human colleagues. “He” learns as he goes, gathering and
analyzing vast amounts of data across channels, and applying the
insights he gains from one to all other relevant channels.
Albert is currently working with retail and consumer brands,
including Harley-Davidson, EVISU, Cosabella, Made.com and others to
help them reach their customers directly, thereby leveling the
playing field with major retail sites like Amazon, who have had
proprietary AI tech for years. For these brands, Albert serves as a
highly sophisticated, brand-agnostic solution that identifies
audiences they never even knew they had, helps them break into
markets they couldn’t crack on their own, and drastically increases
their direct-to-consumer sales at unprecedented rates.
The DMN Awards honor the most innovative strategies and
platforms in today’s marketing world and the people behind them.
They aim to encourage best-practices in the marketing industry by
highlighting unusually effective campaigns and revolutionary
technologies. The jury, comprised of over 30 high-level marketing
professionals, recognized 21 winners and 18 honorable mentions.
The DMN Awards introduced new categories this year to reflect
the rapidly-changing marketing landscape. A list of DMN Awards
winners can be found on the DMN website.
For more information about Albert and Adgorithms, please contact
Gretel Going at gretel@channelvmedia.com.
###
ABOUT ALBERTAlbert is the first-ever artificial
intelligence marketing platform, driving fully autonomous digital
marketing campaigns for some of the world’s leading
brands. Created by Adgorithms in 2010, Albert’s mission
is to liberate businesses from the complexities of digital
marketing—not just by replicating their existing efforts, but by
executing them at a pace and scale not previously possible. He
serves as a highly intelligent and sophisticated member of brands’
marketing teams, wading through mass amounts of data, converting
this data into insights, and autonomously acting on these insights,
across channels, devices and formats, in real time. This eliminates
the manual and time-consuming tasks that currently limit the
effectiveness and results of modern digital advertising and
marketing. Brands such as Harley Davidson, EVISU, Planet Blue,
and Made.com credit Albert with significantly increased
sales, an accelerated path to revenue, the ability to make more
informed investment decisions, and reduced operational costs. For
more information, please visit meet.albert.ai.
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MEDIA CONTACTChannel V
MediaGretel Going, 212.680.0179 x102gretel@channelvmedia.com
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