LONDON, April 22, 2022 /PRNewswire/ -- Blackbird plc
(the "Company") (AIM: BIRD) (OTCQX: BBRDF), the
technology licensor, developer and seller of one of the
market-leading cloud video editing platforms, Blackbird, today
announces that the Company will be showcasing fast, efficient and
sustainable cloud video editing on Microsoft's booth at NAB 2022.
Browser-based Blackbird is a fast, professional cloud video
editing and publishing platform. Enabling scalable, collaborative
production, Blackbird provides instant access to video content for
the easy creation of clips, highlights and long form content for
rapid content publishing. Proven to reduce carbon emissions by
up to 91% compared to traditional video editing workflows,
Blackbird also reduces infrastructure costs by up to 75% due to its
highly efficient cloud native architecture.
Blackbird Edge can be deployed on the Microsoft Azure public
cloud platform in just minutes. Blackbird supports the use of Azure
Blob Storage of video for ingest and publishing which enables
transparency of operation between traditional and cloud enabled
workflows for high quality content creation and delivery to any
device. In addition to this, Blackbird is integrated with Azure
Media Services for stream handling and VOD encoding of edits. A
growing number of organizations use Blackbird on Azure for
efficient, sustainable video editing and publishing including
Deltatre and the National Rugby League (NRL).
Blackbird CEO, Ian McDonough,
said: "We are incredibly excited to be working with
Microsoft on the industry's first major live show for over 2 years.
In the time that has elapsed, seismic changes have happened across
our industry which we have been there to help our customers
through. What has remained constant are the values the two
companies share when it comes to innovation, quality and
sustainability. In February, Blackbird and Microsoft held a webinar
where the benefits of carbon reduction were explained as not only
being good for the planet but also, in times of rising energy costs
especially, in other ways too. We look forward to building a
lasting relationship with Microsoft where we have multiple touch
points in media, entertainment and the cloud."
Simon Crownshaw, Worldwide
Strategy Director, Media and Entertainment, Microsoft
said: "Microsoft is dedicated to working with partners and
helping customers transform. Blackbird is a leader in the cloud
video production space, and we share their commitment to delivering
highly efficient and sustainable technology to the media sector. We
look forward to working closely with their team at NAB and
beyond."
Blackbird will be exhibiting on the Microsoft booth (#W3017) and
its own booth (#W2514) at NAB 2022 from 23 – 27 April. Contact
commercial@blackbird.video to schedule a meeting.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
