Big Sofa Technologies Group PLC Big Sofa appoints Strategic Advisers
10 July 2017 - 4:00PM
RNS Non-Regulatory
TIDMBST
Big Sofa Technologies Group PLC
10 July 2017
10 July 2017
Big Sofa Technologies Group plc
("Big Sofa" or the "Company")
Big Sofa Appoints Brand and Market Research Heavyweights as
Strategic Advisers
Big Sofa (AIM: BST), a fast-growing international video
analytics provider to consumer brands and market research agencies,
is pleased to announce the appointments of former Unilever plc
director, Ralph Kugler, and market research expert Simon Chadwick,
as strategic advisers to the board.
Ralph Kugler is currently Chairman of Cognita Schools, and of
Headbox, and is Board Director at Keter Group. He is also Chairman
of the International Advisory Board of Leeds University Business
School. He spent over 25 years at Unilever plc, most recently as
Executive Director on the Main Board, and Global President of Home
and Personal Care. He was previously President of large regional
Unilever businesses including Latin America and Europe. He has also
been Non-executive Director of InterContinental Hotels Group plc
and Advisor on the Board of Mars, Incorporated.
Simon Chadwick has over 40 years' experience in the market
research industry and is currently Managing Partner of Cambiar,
which he founded in 2004 to provide strategic assistance to market
research companies as they confront rapid and fundamental change in
the industry. Prior to this, Simon was CEO of eight market research
companies around the world, ranging from start-ups to the
multinational NOP World, which was sold to GfK in 2005. Simon is
also Chairman of the Insights Association and Editor-in-Chief of
Research World, as well as a being a Fellow of the Market Research
Society.
Simon Lidington, Chief Executive Officer of Big Sofa,
commented:
"Big Sofa's core customers are major brands and market research
agencies. To have attracted two individuals in Ralph and Simon -
with their vast experience in each core customer category - to our
advisory panel, is further validation of the Company's technology
and services.
"Both Simon and Ralph are strongly aligned with our belief that
video will continue to transform the consumer insight industry and
that Big Sofa is exceptionally well-placed to capitalise on this
shift. We look forward to benefiting from their strategic advice as
we grow."
Enquiries
Big Sofa Technologies Group via Vigo Communications
plc
Simon Lidington, CEO
Matt Lynch, CSO
Joe MacCarthy, CFO
+44 (0)20 3368
SPARK Advisory Partners (NOMAD) 3554
Neil Baldwin / Mark Brady
+44 (0) 20 7070
Hobart Capital Markets (Broker) 5656
Lee Richardson / Raju Haldankar
Vigo Communications (Financial +44 (0) 20 7830
Public Relations) 9700
Jeremy Garcia / Ben Simons
/ Antonia Pollock
About Big Sofa Technologies Group plc
Big Sofa is a B2B technology business servicing the marketing
and consumer insight industries with video analytics.
Our software platform collates, analyses and organises large
volumes of raw/unstructured video content enabling companies to
perform detailed and sophisticated consumer insight analysis; and
make genuine use of their video content.
Until recently, video has been difficult and expensive to
capture, upload, store, manage and analyse as a consumer insight
tool. However, proliferation of smart phones has empowered
consumers to speak directly to brands resulting in an evolution of
consumer insight and data analytics techniques, with video emerging
as a key platform in a massive $33 billion consumer research
market.
Big Sofa's shares are admitted to trading on the London Stock
Exchange's AIM market under the ticker BST.L.
To find out more, visit www.bigsofatech.com
Follow us on twitter at @bigsofatech
This information is provided by RNS
The company news service from the London Stock Exchange
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