ClearStar,Inc. ClearStar's "We Work" Campaign Earns Awards
23 May 2018 - 4:01PM
RNS Non-Regulatory
TIDMCLSU
ClearStar,Inc.
23 May 2018
23 May 2018
ClearStar, Inc.
("ClearStar" or the "Company")
ClearStar's "We Work" Marketing Campaign Earns Two Gold Hermes
Creative Awards
ClearStar, Inc. (AIM: CLSU), the technology and service provider
to the background screening industry, is pleased to announce that
its new marketing campaign, "We Work", has earned two Gold Hermes
Creative Awards in the category "Electronic/Social/Interactive
Media" for its lead video and newly-rebranded website.
The Hermes Creative Awards is an international competition for
creative professionals involved in the concept, writing and design
of traditional and emerging media. The Company's campaign was
selected out of over 200,000 entries that were judged in more than
100 countries by the Association of Marketing and Communication
Professionals, a global organisation consisting of several thousand
creative professionals.
ClearStar's "We Work" campaign was designed to disrupt the
industry and deliver its vision and value in a clear and engaging
way. The first phase of the campaign, released in late 2017,
established ClearStar's brand with a video that made a simple,
powerful statement: ClearStar works. The decision to focus on the
word "work" springs from the Company's desire to highlight the goal
of background screening: getting the right people to work quickly
to keep business moving.
This year the Company has launched phase two of the campaign,
which uses historical figures to present, in a humourous manner,
what might have happened if an ineffective background screening
process had prevented important events from happening. Each video
asks the question: is your background screening stuck in the
past?
"The 'We Work' campaign defines our culture and what we do,
which is to ensure that the background screening process is easy
and effective for both employers and applicants," said Robert J.
Vale, Jr., CEO of ClearStar. "We didn't want to talk about 'how' we
do background screening. We wanted to focus more on what we do and
the value behind it. We understand that we are representing
employers' brands to applicants-the people who want to be a part of
their companies. It's an important role and responsibility that we
don't take lightly. Everything we do is designed to protect their
brands."
ClearStar will be releasing more campaign videos throughout the
year, which can be viewed on its award-winning website,
ClearStar.net.
Enquiries
ClearStar, Inc.
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Robert J. Vale, Chief Executive
Officer
David Pattillo, Chief Financial
Officer +1 770 416 1900
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Luther Pendragon Ltd.
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Harry Chathli, Claire Norbury +44 20 7618 9100
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About ClearStar
ClearStar, Inc. is a leading and trusted background check
technology, medical screening, strategic services, and
decision-making information provider to employers and background
screening companies.
A seven-time Inc. 5000 honouree and founding member of the
National Association of Professional Background Screeners,
ClearStar has provided innovative technology solutions to
businesses in the human capital management industry from its
corporate offices in Alpharetta, Georgia since 1995. For more
information about ClearStar, please visit: www.clearstar.net.
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