Dev Clever Holdings PLC Contract (4832K)
29 August 2019 - 4:00PM
UK Regulatory
TIDMDEV
RNS Number : 4832K
Dev Clever Holdings PLC
29 August 2019
Dev Clever Holdings plc
("Dev Clever" or "the Company")
Commercial Agreement Announcement
Dev Clever, a leading developer of consumer engagement solutions
and career development platforms, is pleased to announce a
commercial partnership agreement with One Voice Digital Ltd.
One Voice Digital is a collaboration with the National Union of
Students (NUS) who provide students across the UK with an exclusive
membership programme "TOTUM". Previously known as NUS Extra, TOTUM
provides its members with a payment card and mobile App that offer
exclusive student benefits and discounts across a vast array of
sectors including fashion and retail, social and entertainment,
music and festival, food and hospitality as well as finance and
insurance services.
The commercial partnership agreement is an extension to Dev
Clever's existing "Engage" partnerships, that enables Dev Clever to
offer brand customers gamification solutions, cashback incentives
and digitally redeemable consumer offers through TOTUM's targeted
and segmented student membership platform.
Key Highlights:
-- TOTUM is the UK's number 1 student discount card and mobile App.
-- This commercial partnership agreement allows Dev Clever to
provide its brand customers access to TOTUM's student audience.
About ENGAGE:
Engage is a preparatory, cloud-based consumer engagement
platform which uses gamification to enable brands and retailers to
incentivise consumers actions, such as product purchase. It can
also generate additional sales by rewarding the consumer with a
chance to win high value prizes and digital discount vouchers which
are instantly redeemable in stores and venues. The consumer has a
chance to win these incentives by playing a game via the consumer's
mobile device immediately on completion of their product purchase
or qualifying action.
Chris Jeffries CEO Dev Clever said:
"This is an exciting commercial partnership that extends the
value of our Engage platform to brand customers by enabling them to
access TOTUM's targeted and segmented student audience. This
provides a highly targeted and complete digital marketing and
incentive solution that can be offered to Dev Clever's brand
customers via our partner network."
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END
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