PARIS, June 24, 2015 /PRNewswire/ --
eServGlobal has launched a smartphone app for mobile money
services in emerging markets. The white-label app will be part of
eServGlobal's end-to-end mobile money solution, supporting
deployments worldwide.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/uk/7559551-eServGlobal-launch-app-for-mobile-money/
The app has already been sold to five existing eServGlobal
customers including projects in Cabo
Verde, Armenia, and
Somalia. Service providers can
easily configure the app to suit the needs and brand of their
deployment. The app will be available for end users through an app
store and is available for both Android and iOS devices, serving
more than 95% of the market.
Stephen Blundell, COO,
eServGlobal, said, "Mobile money in emerging markets is a
rapidly evolving space and service providers need solutions which
anticipate their subscribers' needs and enable them to propose
industry leading features. With the rapid spread of low-cost
smartphone through emerging markets, service providers need to look
to features such as apps to ensure the success of their mobile
money offering."
Smartphone use in emerging markets is expected to experience
significant growth in the coming years following the
market-entrance of low cost handsets, starting as low as
US$25. Industry body, the GSMA,
reports that, "Smartphone penetration has now reached 35%
worldwide, and we forecast this to rise to 65% by 2020. Translated
into absolute terms, this is an increase of 3 billion users between
2013 and 2020. However, unlike the boom to now, emerging markets
will drive this next wave of growth, presenting a vast and largely
untapped audience with a low cost route onto the
internet[1]."
The rise of smartphones in emerging markets will give users
unprecedented access to the mobile Internet, changing the shape of
mobile financial services. The inclusion of an app as part of a
mobile money deployment will improve end-user experience, and
address useability barriers which have hampered service uptake,
helping to overcome potential literacy and cultural barriers
through features such as a graphical user-interface.
The app could also offer the possibility to combine mobile money
with social network use. Many emerging markets, such as in
South-east Asia, already have
extremely high adoption of social networks. The ability to leverage
a user's social network to encourage mobile payments such as
domestic remittance or merchant payment is a significant
opportunity for mobile money service providers.
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1.
https://gsmaintelligence.com/research/2014/12/smartphones-in-emerging-markets/450/
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Video:
http://www.multivu.com/players/uk/7559551-eServGlobal-launch-app-for-mobile-money/
SOURCE eServGlobal