Koovs PLC Disney and Koovs launch fashion collection
12 April 2017 - 6:00PM
RNS Non-Regulatory
TIDMKOOV
Koovs PLC
12 April 2017
For Release at 9am on 12 April 2017
Disney and Koovs collaborate to launch retro-cool 'Pop Art'
fashion collection
London 12 April 2017, Koovs (AIM: KOOV), today launches its
latest Private Label exclusive fashion collaboration with Disney
featuring the most iconic and beloved Disney characters Mickey and
Minnie Mouse.
With the new Disney X KOOVS Collection, Koovs has applied its
unique design-led approach, combining the iconic, retro cuteness of
Disney's original characters with Koovs fashion expertise, to
create around 100 modern, cool and trendy 'Pop Art' styles,
including everything from shirts and t-shirts to dresses, denim and
sneakers, specifically for today's fashion-forward
twenty-somethings in India.
This Disney X KOOVS collection is the first in a series with
Disney rolling out this year, which will also include Marvel and
Star Wars.
Koovs Private Label, which is by far the most successful brand
on the Koovs.com web site, contributing 40% of sales, spearheads
the company's brand position as the leader in trend-first young
western fashion for men and women. Designer collaborations give
customers access to limited edition, exclusive and affordable
collections which are also sought after by and seen on celebrities
and Bollywood stars. Koovs most recent collaboration with Masaba
was worn by some of Bollywood's leading young celebrities while the
Gauri & Nainika collection sold out in record time.
Mary Turner, CEO of Koovs says: "We occupy a unique position in
the market for affordable, authentic, aspirational and design-led
western fashion for the young style-conscious customer in India.
The Disney collaboration is another example of how we differentiate
our brand in the market and this approach puts us in a strong
position to expand the Koovs Collection into new territories,
starting with Souq.com in the Middle East this Summer."
Disney X KOOVS is available exclusively at KOOVS.COM from April
12, 2017.
For further information please contact:
KOOVS.COM UK
Jody.haskayne@koovs.com
07710 726443
Media enquiries:
Headland
Lucy Legh / Rob Walker /
Pippa Murphy
Tel: +44 (0)20 3805 4822
This information is provided by RNS
The company news service from the London Stock Exchange
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