CORRECTING and REPLACING Murgitroyd Strengthens Its Commitment to Client Service
14 April 2016 - 7:57PM
Business Wire
Dateline of release dated April 13, 2016, should read: DURHAM,
N.C.
The release reads:
MURGITROYD STRENGTHENS ITS COMMITMENT TO CLIENT
SERVICE
International IP attorney firm Murgitroyd today boosted its
commitment to client service by appointing Katie Efland as Director
of Client Services.
Ms. Efland was previously General Manager of the Murgitroyd IP
Portal, and has been with the company for 7 years. She is tasked
with creating the new Client Service and Internal Collaboration
department, dedicated to ensuring consistency in the delivery of
quality and client service across the firm’s 16 international
offices.
Ms. Efland will start by establishing an internal Client Service
Board which will review all current client interactions and
communications to address and fix any areas that may not live up to
delivering an excellent client experience. “We have a lot of areas
to explore,” said Katie. “We’ll be looking at every client
interaction — in person, online, or by phone, letter or email — and
thinking about how to make them even better than they are now.
“
The company’s Chief Marketing Officer Jamie LeLiever further
commented, saying “Creating a specific department focused solely on
improving our client service demonstrates its importance to us and
it also demonstrates an ongoing commitment to our clients. We’ll be
reviewing how we work with clients on a continual basis, so every
opportunity for improvement is identified and acted upon.”
Chief Operations Officer Gordon Stark welcomed Katie’s
appointment, saying: “This is a reflection of the key role Katie
has had in building our US operations and, in particular, the IP
Portal service offering.
“She’s well-versed in the importance we place on exceptional
service, and I’m sure this appointment and this new department will
help us deliver on our ambition to make sure our clients are the
best-served in the world.”
ENDS
About Murgitroyd
Murgitroyd now ranks among the largest groups of patent and
trade mark attorneys in Europe, with over 60 patent and trade mark
professionals and more than 225 staff. Its 14 European offices in
the UK, Finland, France, Germany, Ireland, Italy and Switzerland
provide local and European representation. It also has direct
representation rights in Austria, Belgium, Denmark, Luxembourg,
Monaco, Netherlands, Norway and Sweden, and two client liaison
offices in the United States.
Visit www.murgitroyd.com for further information.
About Katie Efland
Katie is a North Carolina Bar Certified Paralegal with over 20
years of experience in the intellectual property field. She joined
Murgitroyd in 2009 to work closely with the business development
team, implementing new and innovative ways of helping clients
streamline their foreign patent portfolio filings worldwide.
Most recently, Katie designed and directed the IP Portal
Paralegal Operations team. She managed their handling of initial
formalities for PCT national phase applications, design
applications and Paris Convention applications.
She also worked closely with corporate clients to review their
foreign agents’ fee guides, and help them negotiate the best
possible professional fees from their preferred foreign agents
while maintaining the highest quality service.
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MurgitroydFiona McKenzie, Marketing Manager – EuropeT.
0141 307 8400E. fiona.mckenzie@murgitroyd.com
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