Smurfit Kappa GrpPLC Statement re Digital Printing Expansion
26 June 2018 - 4:00PM
UK Regulatory
TIDMSKG
Smurfit Kappa and HP continue digital printing expansion
throughout Europe
Smurfit Kappa is continuing to use digital print with remarkable
effect in the corrugated packaging industry. The packaging leader
has ramped up its capabilities by installing eight HP Scitex
corrugated presses across its European sites.
The new printers facilitate brilliant graphics which make
display and promotional packaging come alive. They are also capable
of short runs to meet the increasing demand for reduced turnaround
times from brands.
Smurfit Kappa has installed Scitex HDR technology corrugated
presses - the HP Scitex 11000, HP Scitex 15500, and HP Scitex 17000
- in sites in Belgium, Denmark, France, Portugal, Poland and the UK
with additional installations scheduled for sites in the UK and the
Netherlands.
"There is an industry-wide consensus that corrugated is ready
for digital. We are using HP digital solutions in many of our
plants to provide pioneering, market-leading solutions for our
customers," said Edwin Goffard, Chief Operating Officer of
Corrugated and Converting at Smurfit Kappa Group Europe.
"Our strong relationship with HP enables us to stay ahead of any
printing trends and fits in with our sustainability goals."
Cristóbal Macedo, HP General Manager, PageWide Industrial
Business Europe, Middle-East & Africa added: "We're thrilled to
be assisting Smurfit Kappa with their printing requirements after a
wonderful three years in partnership.
"The HP Scitex HDR press offers customers both speed and
quality, ensuring that high standards do not suffer for the sake of
productivity."
Digital printing has strengthened the marketing capabilities of
packaging and displays. The ability to stand out on the shelf is
enhanced by the graphic flexibility and quality of the new HP
printers. Smurfit Kappa has been using digital print successfully
in shelf-ready packaging which is delivered through its ShelfSmart
service.
The installation of the Scitex HDR printers follows on from
Smurfit Kappa installing the first commercial HP single pass press
in Europe in its Interwell plant in Austria in April.
ENDS
Contact for media:
Sinéad Gill
Smurfit Kappa
T: +353 1 202 7157
E: sinead.gill@smurfitkappa.com
About Smurfit Kappa
Smurfit Kappa, a FTSE 100 company, is one of the leading
providers of paper-based packaging solutions in the world, with
around 46,000 employees in approximately 370 production sites
across 35 countries and with revenue of EUR8.6 billion in 2017. We
are located in 22 countries in Europe, and 13 in the Americas. We
are the only large-scale pan-regional player in Latin America.
With our proactive team we relentlessly use our extensive
experience and expertise, supported by our scale, to open up
opportunities for our customers. We collaborate with
forward-thinking customers by sharing superior product knowledge,
market understanding and insights in packaging trends to ensure
business success in their markets. We have an unrivalled portfolio
of paper-packaging solutions, which is constantly updated with our
market-leading innovations. This is enhanced through the benefits
of our integration, with optimal paper design, logistics,
timeliness of service, and our packaging plants sourcing most of
their raw materials from our own paper mills.
Our products, which are 100% renewable and produced sustainably,
improve the environmental footprint of our customers.
Follow us on Twitter at @smurfitkappa and on LinkedIn at
'Smurfit Kappa'.
www.smurfitkappa.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180625005965/en/
This information is provided by Business Wire
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June 26, 2018 02:00 ET (06:00 GMT)
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