Spirent Expands EMEA Sales & Services Presence to Extend Market Reach and Support Customer Growth
26 September 2018 - 7:00PM
Business Wire
Gerhard Auer appointed to lead sales and
services team with focus on driving 5G, lifecycle service
assurance, analytics and cybersecurity, and pushing Spirent
innovation further into the operational network
Spirent Communications plc (LSE:SPT), the trusted provider of
test, measurement, assurance and analytics solutions for
next-generation devices and networks, today announced plans to
expand its EMEA sales presence. Gerhard Auer has joined the company
as Vice President of Sales & Services and will lead the
company’s business in the region. Auer’s appointment follows the
launch of the company’s “Promise. Assured.” initiative to leverage
its proven innovation and pursue emerging technologies and new
industries, while extending further into service provider and
enterprise networks.
Reporting to Spirent EVP of Global Sales, Nigel Wright, Auer is
based in Munich and is immediately focused on growing the EMEA
business and aligning with the company’s evolving strategy and
changing customer needs, while expanding its geographic presence in
key growth markets.
“Gerhard joins us at an important time,” says Nigel Wright. “We
are refreshing our focus on the EMEA region, in line with our
commitment to improve how we partner with customers, providing not
only solutions, but the insights, service and innovation that drive
real business transformation. Gerhard is uniquely qualified to lead
our efforts in the region, bringing a deep understanding of the
EMEA market and organizational structure required to thrive. This
means powering faster time-to-market, efficiency and top-line
growth through automation and virtualization, and security
resilience.”
As part of its EMEA strategy, Spirent will also focus on
strengthening its channel partnerships and alliances to develop
broader and deeper customer reach, in line with the company’s
stated focus areas across 5G, lifecycle service assurance and
analytics, and cybersecurity. Spirent´s lab-based market
leadership, built on technological innovation and close working
relationships with service providers, network equipment
manufacturers and enterprises in EMEA, will remain core to the
company’s continued success in the region. This will be further
enhanced by providing greater consistency of experience when
engaging with Spirent, especially for customers operating globally,
as well as early access to key technologies and expertise.
Today, Spirent maintains European offices in the United Kingdom,
Germany and France, with plans to strengthen its presence in
Israel, the Middle East and Central and Eastern European countries
(CEEs).
“EMEA is a wide and diverse market, where Spirent recognizes
substantial opportunity to extend the reach of our evolving
solutions portfolio to help customers overcome complexity and
pursue success in new areas of growth,” said Gerhard Auer. “While
Spirent is to date largely viewed as a lab-focused test and
measurement company, we have the right mix of innovation, expertise
and people to move up the value chain by being a catalyst to help
our customers deliver on the promises they make to their customers
for every important technology and service across the full product
lifecycle.”
Auer has more than two decades of experience in test and
measurement, service assurance and application performance
monitoring, with a proven track record for building and scaling
business across EMEA to bring new technologies to market. Before
joining Spirent, he held senior sales leadership roles with
NetScout, Fluke Networks, Empirix, Viavi Solutions and Nokia.
About Spirent
Spirent Communications plc. (LSE: SPT) offers test, measurement,
analytics and assurance solutions for next-generation devices and
networks. The company provides products, services and information
for high-speed Ethernet, positioning and mobile network
infrastructure markets, with expanding focus on service assurance,
cybersecurity and 5G. Spirent is accelerating the transition of
connected devices, network equipment and applications from
development labs to the operational network, as it continues to
innovate toward fully-automated testing and autonomous service
assurance solutions.
For more information, please visit www.spirent.com and follow us
on LinkedIn, Twitter and Facebook.
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Spirent Communications plc.Mark Price, +44 7725
724834mark.price@spirent.comwww.spirent.com
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