ORLANDO, Fla., Dec. 10, 2012 /PRNewswire/ -- The world's
top artists and bands have collaborated with Hard Rock
International for more than two decades as part of the brand's
acclaimed Signature Series program, helping to raise
millions for a variety of worthy endeavors globally. Hard Rock is
proud to launch its U2 Signature Series: Edition 30 T-shirt
in support of human rights around the globe. Through a partnership
between EDUN LIVE and Hard Rock, the limited-edition shirt
will be available in stores and online, with 15% of the retail
price benefitting Amnesty International in support of the
organization's human rights campaigning efforts worldwide.
"I hope this T-shirt generates loads of cash for Amnesty
International and their tireless work towards the release of
prisoners of conscience all around the world," said The Edge
of U2. "Plus there's a guitar on it - so it's a win-win as far as
I'm concerned."
Hard Rock's U2 Signature Series: Edition 30 T-shirt ($26) features an image of an electric guitar
with angel wings, emblazoned with the words "JUSTICE," "HUMANITY"
and "EQUALITY." A barbed wire is seen wrapped around the neck of
the guitar. The back of the T-shirt bears the signatures of each
member of U2, including singer Bono, guitarist The Edge, bassist
Adam Clayton and drummer
Larry Mullen, Jr.
"We are thrilled that U2, Hard Rock and EDUN have generously
offered to support Amnesty International in this high-profile way,"
said Thomas Schultz-Jagow, Campaigns
& Communications Director, Amnesty International. "We have a
history of working with all three, and the combined power of us all
coming together on this project will make a huge difference by
raising awareness of our human rights work around the world."
"We are proud to support Amnesty International and aid in the
fight for human rights worldwide through the Signature Series
program," said Annie Balliro, Senior
Director of Brand Philanthropy, Hard Rock International. "Hard Rock
is honored to have U2, legendary musicians and dedicated activists,
join with us to raise funds and awareness for such an important
organization."
The new T-shirt will be available online and at Rock Shops at
Hard Rock Cafe locations in New
York, London and
Dublin on December 10, 2012 to coincide with International
Human Rights Day. It will be available in Hard Rock Cafes, Hotels
and Casinos worldwide beginning in February
2013. The U2 Signature Series T-shirt is printed on a navy
blue EDUN LIVE T-shirt made from 100% African cotton and is
available in men's sizes.
Hard Rock's Signature Series Lineup
Hard Rock
developed the concept of partnering with world-renowned musicians
and bands to create and donate imaginative designs more than 20
years ago. These unique designs are reproduced onto T-shirts and
sold at Hard Rock properties worldwide, with a portion of the
retail price benefitting the artist's preferred charity. U2
joins a legendary roster of rock icons – from The Who, Bruce Springsteen and Eric Clapton, to Jon Bon
Jovi, Shakira, Ringo Starr
and John Lennon – who have become
part of Hard Rock's Signature Series program, which has helped to
raise millions of dollars for charitable causes worldwide.
For more information on Amnesty International, please
visit
www.amnesty.org.
For more information on EDUN LIVE, please visit
www.edun.com.
For further details regarding Hard Rock's Signature Series
program, please visit
www.hardrock.com.
*EDUN printed t-shirts will be available at select Hard Rock
locations. For a complete list of locations featuring the EDUN
product please visit www.hardrock.com.
About Amnesty International
Amnesty
International is a global Movement of more than 3 million
supporters, members and activists, in more than 150 countries and
territories, who campaign to end grave abuses of human rights.
Our vision is for every person to enjoy all the rights
enshrined in the Universal Declaration of Human Rights and other
international human rights standards. We are independent of
any government, political ideology, economic interest or religion
and are funded mainly by our membership and public donations.
Amnesty International unites people to take a stand against
injustice. Through public pressure and international
solidarity we research, educate campaign and inspire people towards
long-term solutions to human rights issues. For more
information, visit http://www.amnesty.org/.
About EDUN
EDUN is a contemporary
collection for men and women designed by Sharon Wauchob. Founded by
Ali Hewson & Bono in 2005, EDUN
is a global fashion brand bringing about positive change through
its trading relationship with Africa, and its positioning as a creative
force in contemporary fashion. It is sold globally in leading
department and specialty stores. www.edun.com.
About EDUN LIVE
EDUN LIVE is a basic line of
t-shirts produced for business-to-business sales. The
EDUN LIVE range enables EDUN to drive further trade into
Africa through high-volume sales
direct to the wholesale market. The tees are entirely "grow to
sew". Every part, that's 100% of production, takes place
in Africa. For more information, visit www.edun.com
About Hard Rock International
With a total of
178 venues in 55 countries, including 139 cafes, 18 hotels and 8
casinos, Hard Rock International (HRI) is one of the most globally
recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's
greatest collection of music memorabilia, which is displayed at its
locations around the globe. Hard Rock is also known for its
collectible fashion and music-related merchandise, Hard Rock Live
performance venues and an award-winning website. HRI owns the
global trademark for all Hard Rock brands. The company owns,
operates and franchises Cafes in iconic cities including
London, New York, San
Francisco, Sydney and
Dubai. HRI also owns, licenses
and/or manages hotel/casino properties worldwide. Destinations
include the companies' two most successful Hotel and Casino
properties in Tampa and
Hollywood, Fl., both owned and
operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations
including Bali, Biloxi, Chicago, Cancun, Las
Vegas, San Diego and
Singapore. Upcoming new Hard Rock
Cafe locations include Santiago,
Nabq, San Jose and Guatemala
City. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in
development include Hungary and
Northfield, OH. For more
information on Hard Rock International, visit www.hardrock.com.
SOURCE Hard Rock International