First Command Reports on the Power of Financial Coaching
23 December 2014 - 1:05AM
Business Wire
The financial planning business is abuzz over the arrival of
robo-advisors, the new class of online tools positioned to provide
portfolio management services more quickly and inexpensively than
flesh-and-blood Advisors. First Command Financial Services, Inc. is
offering an insightful perspective on these developments in the
Winter 2014-2015 issue of Journey, the online magazine for
First Command clients.
Titled “Robo-Advisors No Match For Personal Coaching,”
the story explores the value of face-to-face financial coaching in
helping middle-class families pursue the financial goals they have
set for themselves. Human Financial Advisors are in demand because
consumers understand that the pursuit of financial security
involves more than the automated creation of an efficient
investment strategy. They seek the feelings of confidence and
security that come through successful goal setting, budgeting, risk
management – all delivered as part of a balanced financial
plan.
The story stresses that most people today
need less automated advice and more human coaching,
insight and understanding into how they can better manage their tax
withholdings, consumer debt and discretionary spending so they can
better cover their risks and begin investing for their own futures.
To learn more, check out this story – and the entire Winter
2014-2015 issue of Journey – at http://fcjourney.com/.
About First Command
First Command Financial Services and its subsidiaries, including
First Command Bank and First Command Financial Planning, assist
American families in their efforts to build wealth, reduce debt and
pursue their lifetime financial goals and dreams—focusing on
consumer behavior as the first and most powerful determinant of
results. Through knowledgeable advice and coaching of the financial
behaviors conducive to success, First Command Financial Advisors
have built trustworthy, lasting relationships with hundreds of
thousands of client families since 1958.
First Command Financial Services, Inc., is the parent of
First Command Financial Planning, Inc. (Member
SIPC, FINRA), First Command Insurance
Services, Inc. and First Command Bank. Financial planning services
and investment products, including securities, are offered by First
Command Financial Planning, Inc. Insurance products and
services are offered by First Command Insurance Services, Inc., in
all states except Montana, where as required by law, insurance
products and services are offered by First Command Financial
Services, Inc. (a separate Montana domestic corporation). Banking
products and services are offered by First Command Bank. In certain
states, as required by law, First Command Insurance Services, Inc.
does business as a separate domestic corporation. Securities
products are not FDIC insured, have no bank guarantee and may lose
value. A financial plan, by itself, cannot assure that retirement
or other financial goals will be met.
First Command Financial ServicesMark Leach, 817-569-2419Media
Relationsmsleach@firstcommand.comwww.firstcommand.com