HOFFMAN ESTATES, Ill.,
March 30, 2015 /PRNewswire/
-- Mud runners take pride in getting dirty and at the 2015
Dirty Girl Mud Runs, the Kenmore brand will help them clean up
following the races. Today, the Kenmore brand announced that for
the second consecutive year, it will be the official household
appliance sponsor of the series, the original women-only national
5K obstacle and race event.
The sponsorship supports Bright Pink, the only national
non-profit organization focused on the prevention and early
detection of breast and ovarian cancer in young women, while
providing support for high-risk individuals.
At 15 regional races, Kenmore™ will host interactive
laundry centers featuring demonstrations of the new Kenmore 5.3 cu.
ft. High efficiency Top-Load Washer (ENERGY STAR® rated) and the
Kenmore 8.8 cu. ft. Dryer. Located near the race rinse stations,
the Kenmore laundry centers enable participants to easily clean up
their post-mud run messes with a fresh towel. Runners and
spectators visiting the booth will also have the chance to walk
away with prizes while checking out the live demo, which will
feature the new Kenmore high efficiency top load laundry pair.
"The Kenmore brand and Dirty Girl are a natural fit," said
Ryan Ostrom, CMO, Kenmore, Craftsman
and DieHard. "It's hard to think of a better place to demonstrate
the high-quality cleaning performance of Kenmore laundry products,
especially our innovative, brand new, top load, high efficiency
models, than at the Dirty Girl Mud Runs."
Dirty Girl Mud Run fans across the country can enter the
Clean Up with Kenmore™ Sweepstakes,* which awards one lucky
winner one brand new Kenmore Washer
and Dryer plus 20 tickets to a 2016 Dirty Girl® Event of their
choice and a $100 gift certificate
toward the purchase of merchandise at any 2016 Dirty Girl® Event.
Two lucky winners will each win a $100 gift certificate toward the purchase of
merchandise at any 2016 Dirty Girl® Event. New this year, Kenmore™
will also give away three blenders to the Dirty Girl Nation in a
Run-Day Giveaway Sweeps** at each regional event.
"Dirty Girl Mud Runs are designed to encourage women at all
levels to take the challenge and run, walk, climb, jump and
laugh their way through a muddy course," Liesl Holtz, vice president of corporate
strategy and partnerships, Human Movement Management said. "Kenmore
is a perfect match for Dirty Girl, as a brand that deeply
understands our ladies and what it takes to clean up the big messes
we love to make."
During the 2015 Dirty Girl Mud Run event series, runners have
several opportunities to win big with the Kenmore brand:
- Enter the Clean Up with Kenmore Sweepstakes*
automatically upon signing up to become a Shop Your Way®
member when registering for a 2015 Dirty Girl Mud Run for the
chance to win the new Kenmore 5.3 cu. ft. high efficiency Top-Load
Washer (ENERGY STAR® rated) and the Kenmore 8.8 cu. ft. Dryer
(ENERGY START® rated), plus 20 tickets to a 2016 Dirty Girl® Event
of choice.
- Sign up for the Run-Day Giveaway Sweeps** at the Kenmore
brand's on-site booth for the chance to win one of three new
Kenmore Elite blenders.
- Mud runners take pride in getting dirty. This year, they can
share selfies and photos with their friends using the hashtag
#KenmoreCleans.
- Complete the pre or post-race survey for a chance to win a
$200, $150 or $100 Sears
gift card.***
Runners, fans and spectators can visit Inspiration.Kenmore.com
to learn more about other ways to join in the fun.
* No Purchase necessary. Sweepstakes ends 9/12/15.
Sweepstakes open to legal residents of the 50 United States and
District of Columbia who are 18
years of age or older at time of entry. TO ENTER FOR FREE: Visit
http://www.shopyourway.com/sweeps. One (1) Grand Prize valued at
$4,575 and two (2) First Prizes each
valued at $100 will be awarded. Total
approximate retail of all prizes: $4,775. Odds of winning depend upon the number of
eligible entries received. Void where prohibited. Sweepstakes
subject to complete Official Rules available at
http://cpe.sears.com/s/rules/automated_sweepstakes_29803.htm .
Sponsor: Sears Holdings Corporation, 3333 Beverly Road,
Hoffman Estates, IL 60179.
** No Purchase necessary. Sweepstakes ends
9/12/15. Sweepstakes open to legal residents of the 50 United
States and District of Columbia
who are 18 years of age or older and in attendance at one of the
fifteen (15) designated Dirty Girl Mud Run Events at time of entry.
Void where prohibited. Sweepstakes subject to complete Official
Rules available at
https://spc.gc.epsilon.com/scripts/km_dg_rules.pdf Sponsor: Sears
Holdings Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179.
*** No Purchase necessary. Sweepstakes ends
9/30/15. Sweepstakes open to legal residents of the 50 United
States and District of Columbia
who are 18 years of age or older who are registered for and/or
participate in a 2015 Dirty Girl Mud Run event between 3/28/15 and 9/12/15. Void where
prohibited. Sweepstakes subject to complete Official Rules
available at
https://searshc.co1.qualtrics.com/CP/File.php?F=F_20rqNhfVUPNhttP.
Sponsor: Sears Holdings Corporation, 3333 Beverly Road,
Hoffman Estates, IL 60179.
About the Kenmore Brand
The Kenmore brand is an industry leader in delivering trusted
performance in the home with smart and stylish appliance
innovations that help consumers do things quicker, easier and
better. As the most awarded brand in the industry, the Kenmore
brand is recognized as a top appliance brand for 100 years. The
Kenmore brand continues to give consumers more time, efficiency and
better results for better living with industry-leading products
across small and large appliance categories. For more information,
log on
to www.kenmore.com or www.facebook.com/kenmore.
About Dirty Girl
Founded in 2011, Dirty Girl Mud Run
is an untimed obstacle course that inspires women to run, walk,
climb, jump and laugh their way to an unabashed sense of
accomplishment. Dirty Girl has established itself as the premiere
all-female mud run that welcomes abundant laughter, friendship,
teamwork and women of all fitness levels. For more information,
visit www.godirtygirl.com/.
About Human Movement Management
Human Movement
Management (HMM) is a leading company in the active entertainment
industry. Headquartered in Louisville,
Colorado HMM produces the world's largest running events,
obstacle races, yoga festivals, beer festivals and other events
that makes American's weekends' incredible. For more information,
please visit www.humanmovement.me or
email info@humanmovement.me.
About Bright Pink®
Bright
Pink® is the only national non-profit focused on
the prevention and early detection of breast and ovarian cancer in
young women, while providing support for high-risk individuals. Our
mission is to save women's lives from breast and ovarian cancer by
getting them to live proactively at a young age. We educate, equip
and empower the 52 million young women in the US, between 18 and 45
years old, who have never been diagnosed with breast or ovarian
cancer. They have the power to be proactive, to reduce their risk
for these diseases or detect them at early non-life-threatening
stages. Join us in being Bright Pink at BrightPink.org.
Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com
Daniel Hernandez
Zeno Group for Kenmore
(312) 396-9765
Daniel.Hernandez@zenogroup.com
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SOURCE Kenmore