CONCORD, Mass., Jan. 12, 2016 /PRNewswire/ -- SmashFly
Technologies, the leading Recruitment Marketing Platform provider,
today announced it has raised $22
million in Series B funding led by Bessemer Venture
Partners. SmashFly will use the funds to accelerate product
development, open an office in Boston and hire an additional 70 engineering,
customer success, marketing and sales professionals in Massachusetts and nationwide. Existing
investor OpenView Venture Partners also participated in the round,
bringing SmashFly's total financing to $31
million. Timed with the investment, Bob Goodman, Partner at
Bessemer Venture Partners, has joined the SmashFly Board of
Directors.
Founded in 2007, SmashFly provides recruitment marketing
automation software-as-a-service (SaaS) for leading employers like
Nestle Purina, The Cheesecake Factory, CDW, Great Clips and CH2M.
The company's award-winning Total Recruitment Marketing Platform
automates the process of attracting and nurturing candidates and
converting them into job applicants, so recruiters can make great
hires faster and more cost effectively. For example, Fortune
500 global engineering firm CH2M added 150,000 interested
candidates to its talent pipeline in the first year using SmashFly.
CH2M saved $750,000 in ineffective
job advertising and shifted budget to modern recruiting strategies
such as email, social and SEO, helping to reduce the cost per hire
from $10,000 to $4,300.
SmashFly joins an impressive list of Bessemer investments in
Human Capital Management (HCM), including LinkedIn and Cornerstone
OnDemand. "The next wave of innovation in HR technology is
happening in the front-end of talent acquisition, and SmashFly is
leading this change by modernizing how employers attract and build
relationships with today's talent," said Bob Goodman, SmashFly Board Member and Partner
of Bessemer's New York City
office. "Bessemer is excited to not only accelerate SmashFly's
growth as the market leader, but the growth of its customers as
they seek to recruit and hire top talent to fuel their
business."
SmashFly will use the investment to continue the tremendous
momentum it experienced in 2015:
- Customer Growth – Tripled the number of new
mid-market and enterprise customers compared to last year, leading
to 143% increase in year-over-year sales bookings
- Product Innovation – Released a new version of
the SmashFly Total Recruitment Marketing Platform with
industry-first features for managing employee referrals,
controlling employer branding and personalizing the candidate
experience
- Employee Accolades – Was named to Boston Business
Journal's "Best Places to Work of 2015," became the top-rated
Boston employer on Glassdoor and doubled employee count in its
newly expanded Concord, Mass.,
headquarters
- Original Research – Published "The SmashFly Recruitment
Marketing Report Card for the 2015 Fortune 500," an analysis of how
the largest U.S. companies use best-practice marketing principles
to attract and hire talent
"Businesses, large and small, have realized the need to support
their recruitment efforts with a best-practice marketing strategy,
and SmashFly is well-positioned to take advantage of this shift,"
said Ricky Pelletier, SmashFly Board Member and Partner at
OpenView. "Our continued investment in the business and the
additional backing from Bessemer are clear evidence of SmashFly's
vision, strategy and market leadership."
SmashFly Founder and CEO Mike Hennessy commented, "To have
attracted such high caliber investors like Bessemer and OpenView
validates SmashFly's ability to transform the way companies
recruit. I look forward to working with our stellar Board, our
dedicated and passionate team, and our forward-thinking customers
and partners to drive better talent acquisition results with new
marketing competencies, proven strategies and purpose-built
technology for the front-end of recruiting."
SmashFly enables talent acquisition teams to replace
disconnected recruiting tools with a Total Recruitment Marketing
Platform that combines job marketing, web sourcing, recruitment
CRM, talent networks, mobile-responsive and SEO-optimized career
sites, social recruiting, employee referrals and recruiting
analytics all in one, easy-to-use SaaS platform that integrates
with any applicant tracking system (ATS).
To learn about our job opportunities, visit SmashFly's career
site.
To learn more about recruitment marketing, register for
SmashFly's upcoming webinar on "6 Recruitment Marketing Trends in
2016" on January 20, 2016, at
11am PT / 2pm
ET.
About SmashFly Technologies
SmashFly's award-winning
Total Recruitment Marketing Platform enables talent acquisition
teams to attract, engage, nurture and convert candidates into
qualified applicants using a centralized management system that
automates and measures recruiting strategies and programs.
Customers use SmashFly to unite their previously disconnected
recruiting tools into an integrated software platform for Job
Marketing, Web Sourcing, Candidate Relationship Management (CRM),
Talent Networks, mobile-responsive and SEO-optimized Career Sites,
Employee Referrals, Social Recruiting and Recruiting Analytics.
Used to target pre-applicants in the front-end of the talent
acquisition process, SmashFly integrates with any applicant
tracking system (ATS) to provide unparalleled, real-time analytics
on the sources that produce the best hires for the organization.
Learn more at smashfly.com and follow us on
Twitter @SmashFly.
Media Contacts
Liza
Colburn for SmashFly Technologies, +1-781-562-0111 or
liza@crescendocc.com
Tiffany Spencer for Bessemer Venture
Partners, +1-310-695-1806 or tiffany@bvp.com
Gail Axelrod for OpenView Venture
Partners, +1-617-478-0945 or gaxelrod@openviewlabs.com
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SOURCE SmashFly Technologies