Synchronoss Announces Cloud Analytics Platform to Help Service Providers Extract New Value from Their Data
01 March 2017 - 12:00AM
Business Wire
The Synchronoss Cloud Analytics Platform will
create new business value based on insights from end-to-end data
uniquely available to Service Providers
Synchronoss Technologies, Inc. (NASDAQ:SNCR), today
announced its Cloud Analytics platform for global service providers
based on the power of applying its analytics insights to the
uniquely valuable data sets inherent within service provider
networks, devices and applications. Synchronoss’ new analytics
platform will give service providers insights on how to harness the
data from the customer life cycle into actionable business
advantages that create end user experiences and new value across
channels and customer segments.
The new platform uses data gathered from a carrier’s end-to-end
view of a subscriber from device and service activation, rate plans
and account information, network usage, messaging and cloud-based
user generated content such as contacts, photos, videos and more.
Together, this data can be used to create compelling user
experiences for subscribers across channels such as mobile,
web/digital, care and retail. The results are compelling data
insights that drive incremental business value from subscriber
transactions based on predictive trending, advanced segmentation,
market analysis, tendencies and optimization and distribution, as
well as campaign measurement.
The Synchronoss Cloud Analytics platform uses data science,
machine learning and artificial intelligence to drive insights into
business terms through a user-friendly interface. Service providers
will be able to identify which customers are more likely buy
specific services, gain insight into why these customers are being
targeted (based on contextual information, behavior and
interaction), as well as what campaigns to launch in order to best
upsell these customers.
“Cloud analytics yields immediate results. We’ve created an
exciting platform with an impressive depth and powerful delivery
for end customers,” said Ronald Hovsepian, CEO, Synchronoss
Technologies. “Synchronoss has always been a trusted partner with
the service provider community. As such we’ve been given the
privilege to work closely with our customers to create great
experiences as a trusted, secure and scalable provider. We believe
this new platform gives service providers and un-tapped advantage
to leverage the data they’ve always had in ways that will give them
a deeper understanding of subscriber needs and allow them to
provide a customer experience that exceeds their expectations.”
Synchronoss’ Cloud Analytics Platform is comprised of technology
deeply embedded in core service provider systems such as device and
service provisioning, billing, care and digital distribution. By
partnering with Synchronoss, subscriber activity, extracted from
common use cases can create powerful, actionable insights that
enable a unique, end-to-end view on the life cycle activity of
subscribers as they use their mobile devices across the network.
The platform gives service providers tools to analyze this data and
apply it to on-going campaigns against known segments and business
metrics.
Synchronoss has built this expertise based on 15+ years of
creating compelling user experiences from service provider back end
systems – to securely managing subscriber account data – to
powering the world’s largest white label cloud-based content
platform. Cloud Analytics is a natural step forward in applying
value-add analytics to the technology that service providers have
relied on to gain a closer relationship with their subscribers.
About Synchronoss Technologies, Inc.
Synchronoss (NASDAQ:SNCR) is an innovative software company that
helps both service providers and enterprises realize and execute
their goals for mobile transformation now. Our simple, powerful and
flexible solutions are used by more than 3 billion mobile users and
300 of the Fortune 500 worldwide. www.synchronoss.com
Synchronoss and the Synchronoss logo are trademarks of
Synchronoss Technologies, Inc. All other trademarks are property of
their respective owners.
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Synchronoss Technologies, Inc.Investor and
Media:Daniel Ives, +1
908-524-1047Daniel.ives@synchronoss.com