IRVINE, Calif., July 17, 2017 /PRNewswire/ -- Kelley Blue
Book® wrote the book on car pricing, literally, earning
the trust of car shoppers and dealers for the last 90 years. In
fact, more consumers use Kelley Blue Book's www.kbb.com to research
pricing and compare vehicles than any other third-party site, and
the industry leader connects with the most female and millennial
buyers, nearly double the competition1. Nevertheless,
negotiating a fair purchase price of a new or used vehicle remains
one of the most frustrating parts of the car buying process for
consumers. To alleviate price pressure and align both shopper and
dealer expectations, the Kelley Blue Book® Price
Advisor, which is the focus of the brand's new "We Wrote the Book"
(:30) national marketing campaign, provides guidance and confidence
into how much prospective car buyers should pay for their next
vehicle.
"With 83 percent of car buyers utilizing third-party sites like
KBB.com when researching and shopping for a vehicle1,
it's critical that we deliver a helpful, high-quality online
experience to every Kelley Blue Book user, especially when it comes
to price," said Jessica Stafford,
vice president of marketing at Kelley Blue Book. "Kelley Blue Book
Price Advisor helps car shoppers buy with confidence, and with our
continued expansion of other tools to revolutionize car research,
we continue to build our reputation as the most trusted advisor for
the complete vehicle shopping experience."
Kelley Blue Book's pricing valuations are unparalleled. Updated
weekly by Kelley Blue Book's team of vehicle valuation analysts,
data scientists and statisticians, the Kelley Blue Book®
Fair Market Range of a vehicle is determined by deploying a
two-pronged art (market insights) and science (market data)
approach. Influences taken into consideration include what others
have paid for similar vehicles in the area, current market
conditions, vehicle availability, local demand, seasonal buying
trends and macroeconomic factors. Besides data in Kelley Blue
Book's own Electronic Data Warehouse, tremendous amounts of data
are available through Cox Automotive sister companies Manheim,
Autotrader, vAuto and a host of other industry leading resources.
This provides Kelley Blue Book a full-spectrum view of the market
from wholesale through retail, supply and demand, and remarketing
to financing and long-term ownership.
Developed with Los Angeles
advertising agency Zambezi, the Kelley Blue Book "We Wrote the
Book" marketing campaign targets men and women 18-49 years old
and will be shared in two formats (:30/:15) across cable, network
and streaming television platforms, as well as digital media, with
a focus on sports and entertainment programs.
For more information and news from Kelley Blue Book's KBB.com,
visit www.kbb.com/media/, follow us on Twitter at
www.twitter.com/kelleybluebook (or @kelleybluebook), Instagram at
https://www.instagram.com/kbb_com/ (@kbb_com) like our page on
Facebook at www.facebook.com/kbb, and get updates on Google+ at
https://plus.google.com/+kbb.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted
Resource®, is the vehicle valuation and information source
trusted and relied upon by both consumers and the automotive
industry. Each week the company provides the most
market-reflective values in the industry on its top-rated website
KBB.com, including its famous Blue Book® Trade-In Values and Fair
Purchase Price, which reports what others are paying for new and
used cars this week. The company also provides vehicle pricing
and values through various products and services available to car
dealers, auto manufacturers, finance and insurance companies,
and governmental agencies. Kelley Blue Book Co., Inc. is
a Cox Automotive brand.
About Cox Automotive
Cox Automotive Inc. is
transforming the way the world buys, sells and owns cars with
industry-leading digital marketing, financial, retail and wholesale
solutions for consumers, dealers, manufacturers and the overall
automotive ecosystem worldwide. Committed to open choice and
dedicated to strong partnerships, the Cox Automotive family
includes Autotrader®, Dealer.com®,
Dealertrack®, Kelley Blue Book®,
Manheim®, NextGear Capital®,
vAuto®, Xtime® and a host of other brands.
The global company has 34,000 team members in more than 200
locations and is partner to more than 40,000 auto dealers, as well
as most major automobile manufacturers, while engaging U.S.
consumer car buyers with the most recognized media brands in the
industry. Cox Automotive is a subsidiary of Cox Enterprises Inc.,
an Atlanta-based company with
revenues exceeding $20 billion and
approximately 60,000 employees. Cox Enterprises' other major
operating subsidiaries include Cox Communications and Cox Media
Group. For more information about Cox Automotive™,
visit www.coxautoinc.com.
1 2017 Cox Automotive Car Buyer Journey Study;
Defined as: KBB.com, Autotrader.com, CarGurus.com, Cars.com,
TrueCar.com and Edmunds.com.
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SOURCE Kelley Blue Book