GUANGZHOU, China, Aug. 27, 2017 /PRNewswire/ -- Grand Fan Group,
a company and distributor of
three leading hair and body wash and care brands in China, held a press conference at which they
announced the acquisition of the CICABEL brand and related
technologies from French pharmaceutical manufacturer Santinov on
August 27, 2017. The Chinese firm
also disclosed that the first peptide-based facial mask set with
the CICABEL name will formally go on sale in September.
An executive at Grand Fan Group said that as part of its ongoing
expansion plans, the company is committed to developing new brands
specifically for China's makeup
and skin care market, while continuing to improve its three
existing hair and body wash and care brands. This acquisition of a
French brand represents Grand Fan Group's first strategic foray
into the skin care sector.
CICABEL is a 130-year-old brand of French medical products
manufacturer Santinov. Santinov created and launched the CICABEL
mask using stem cells as the principal component, following years
of research and development on the back of strong technological
competence. In line with accepted biotechnology and medical
standards, the CICABEL mask is one of few beauty products based on
bio-medical technologies available in the market.
As a consumer preference for high-tech skin care therapies took
hold in the market, CICABEL started to draw a lot of attention.
Grand Fan Group had the foresight to spot the game-changing therapy
as a great opportunity to expand into China's skin care market.
Although an enhanced awareness of skin care has led to an
increasingly strong demand for beauty products over the last
several years, the weak performance of most facial mask products
available in the market has served to discourage consumers.
A Grand Fan Group executive added: "China's skin care market needs a leading
brand. With our strong confidence in high-tech approaches when it
comes to improving one's appearance, we decided to take over
CICABEL." Grand Fan Group's deal is representative of the company's
and its peers' new approach to growing their businesses. The group
expects that CICABEL is to be a game-changer and become a leading
brand in China's domestic
market.
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SOURCE CICABEL