DENVER, March 25, 2019 /PRNewswire/ -- Wayin, the
Zero-Party Data Platform, today announced that it has become a
Business Tier partner in the Adobe Exchange Partner Program.
The modern marketer has to find the balance between consumer
demand for increased privacy and tightened data controls, and an
expectation for better personalization, tailor-made content and
bespoke product recommendations.
Wayin has become a Business Tier partner in the Adobe Exchange
Partner Program to address these demands and facilitate honest, and
mutually-beneficial relationships between brands and consumers.
Wayin helps non-technical marketers to quickly create interactive
marketing experiences that collect zero-party data. Experiences
that ask, rather than infer, and gather the data, insights, and
permissions they need to power personalized marketing across all
stages of the customer lifecycle.
Marketers can select from over 85+ different interactive
marketing experiences and data capture mechanics that offer a value
exchange in the form of an incentive, personalized recommendation,
education and more, in return for zero-party data. These
experiences can be rapidly configured and published to any digital
channel, whether owned, earned or paid, from websites to
microsites, mobile apps to in-venue screens, social stories to ad
units to drive customer acquisition and personalized
engagement.
As part of the partnership, Wayin is introducing a Wayin
component for Adobe Experience Manager ahead of the Adobe Summit in
March 2019. Furthermore, Wayin is
partnering with Adobe to deliver detailed insights into Adobe
Analytics via Adobe Launch, resulting in a more detailed
understanding of performance of Wayin experiences.
"We're pleased to welcome Wayin as a Business Tier partner,"
said Cody Crnkovich, head of
platform partners and strategy, Adobe. "Today's businesses need to
provide a customer experience that is consistent, compelling and
continuous in order meet rising expectations. The Adobe Exchange
Partner Program exists in part to help businesses in every industry
fill the gaps on that journey, and it's definitely enriched by
companies like Wayin."
"Wayin is excited to become a Business Tier partner of the Adobe
Exchange partner program," said Richard
Jones, Wayin CEO. "This collaboration with Adobe offers
marketers a direct path to start collecting zero-party data and
building more meaningful connections with consumers."
"By taking the zero-party data path, marketers will become
empowered to build direct relationships with consumers and, in
turn, better personalize their marketing efforts, services, offers,
and product recommendations."
The type of data collected by Wayin campaigns is shared directly
and proactively from consumer to brand. Business analyst Forrester
calls this zero-party data, and it is their top trend prediction
for B2C marketing in 2019 because of the on-going problems using
third-party data for personalizing marketing and privacy
legislation sweeping the globe.
About Wayin:
The Wayin Platform makes it easy for non-technical business users
to create engaging, interactive marketing experiences that collect
zero-party data at speed and scale across all channels. Marketers
can select from over 85+ different interactive marketing
experiences and data capture mechanics that offer a value exchange
in return for zero-party data. These experiences can be rapidly
configured and published to any digital channel, whether owned,
earned or paid, from websites to microsites, mobile apps to
in-venue screens, social stories to ad units, and many more. From
the largest screen to the smallest ad unit, Wayin-powered
interactive experiences collected over 1.3 billion zero-party data
records for the world's leading brands in the past two years.
PRLog ID: www.prlog.org/12761196
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SOURCE Wayin