- 51% of US travelers admit to retouching their vacation
photos to make them more likable on social media - ahead of all the
other countries surveyed
- US travelers are also the least cynical with 52%
thinking that people who share photos on social media during
their holiday are having a great time - compared to just 20% of
British travelers
- 52% of American travelers book their holiday based on its
'insta-worthiness' coming in third behind Spanish (55%)
and Italian (58%) holidaymakers
LONDON, April 10, 2019 /PRNewswire/ -- Social media
is taking an ever-increasing place in our lives and research by
online travel agent eDreams.net shows it now plays a big part in
our holiday habits, from picking the perfect spot to retouching the
photos of our time away.
The study reveals that 52% of US travelers book their vacation
based on its 'insta-worthiness' (destinations beautiful enough to
post on Instagram) coming in third place behind Spanish (55%) and
Italian (58%) travelers. By contrast, only 14% of British
holidaymakers care about their chosen destination's social media
impact.
When it comes to sharing holiday photos on social media, US
travelers are the biggest filter addicts with 51% admitting to
using editing tricks before posting their vacation photos. French
and Italian travelers take second and third place with 49% and 47%
respectively while only 1 in 5 Brits admit to retouching their
vacation pictures.
Additionally, US travelers appear to be the least cynical with
52% of them thinking people who post a lost during their vacation
are having a good time; this is in contrast to 40% of British
travelers who think a flurry of holiday photo posts means the
travelers in question are show-offs.
Influencers you say? When it comes down to the role of key
social media influencers as a source of inspiration for travel, the
research shows that US travelers are not especially influenced by
them. In fact, only 1 in 10 admit to having booked a holiday to a
destination that appeared on someone else's Instagram page, similar
to Italian travelers (with 11%). This diminishes even further with
the other nations surveyed with only 5% of Brits and Spanish, 6% of
Germans and Portuguese and 8% of French holidaymakers being
inspired by social media influencers for their destination
choice.
Robert McNamara, from eDreams,
said: "We know that creating a picture-perfect life on social
media is a growing trend, especially among millennials. With this
new research, we see that US travelers are embracing this trend
more than any other nation we surveyed."
Notes to editor: Research conducted by One Poll for eDream.net. 8,000 people who have
travelled by plane were polled in Germany, France, Spain, UK, Portugal, Italy and US.
About eDreams
eDreams.net is one of the world's leading online travel
agencies, with a presence in 33 countries and the widest product
mix available on the market, offering consumers over 155,000
flight-routes from 610 airlines and over 2,100,000 hotels in 40,000
destinations. The company develops and uses cutting edge tools to
search millions of flight and hotel combinations, ensuring
customers get the best price and greatest convenience.
About eDreams ODIGEO
eDreams ODIGEO is one of the world's largest online travel
companies and one of the largest European e-commerce businesses.
Under its four leading online travel agency brands – eDreams, GO
Voyages, Opodo, Travellink, and the metasearch engine Liligo – it
offers the best deals in regular flights, low-cost airlines,
hotels, cruises, car rental, dynamic packages, holiday packages and
travel insurance to make travel easier, more accessible, and better
value for the more than 18.5 million customers it serves across 43
markets. eDreams ODIGEO is listed in the Spanish Stock Market.
For more information please contact the press office team at:
eDreamsODIGEO@edelman.com.
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SOURCE eDreams