Freedom Leaf Expands Commercialization Plan of Its BioAlive Offering, the First Truly Water-Soluble Hemp Extract
12 April 2019 - 12:51AM
InvestorsHub NewsWire
Freedom Leaf Expands Commercialization Plan of Its BioAlive
Offering, the First Truly Water-Soluble Hemp Extract in Conjunction
with Rebranding the Company to Freedom Leaf Health
FRLF’s Consumer Promise of “Your Health
First” Underscores its Universal Commitment to Produce Premium
Quality Hemp CBD Health Products
LAS VEGAS, NV -- April 11, 2019 -- InvestorsHub NewsWire
-- Freedom Leaf
Health (OTCQB:
FRLF), (the “Company”), Parent company of
leading Hemp Health and Wellness brands Leafceuticals, IrieCBD and
Hempology, today announced that it is expanding the
commercialization of its proprietary BioAlive™ Water-Soluble Hemp
Extract. The Company also has registered “Freedom Leaf Health” as a
business name and will begin to conduct business under Freedom Leaf
Health effective immediately.
- Although BioAlive™ can be taken alone for its
homeostasis-supporting properties, the company has decided to
rapidly expand the commercialization plan of BioAlive™ to seize a
leading position as a proprietary ingredient across many diverse
industries
- FRLF has launched a new Corporate Identity aligned with
Company’s strategy to be the preeminent leader in full spectrum
hemp extract health and wellness products
The Company is actively leveraging its company-owned BioAlive™
ingredient by expanding the distribution and marketing plan to
capture a first-mover advantage providing BioAlive™ as a premium
ingredient across many leading industries, including beverage,
food, pharma, cosmetics, and nutraceuticals. To this end, the
Company has begun active negotiations with several prospective
partners.
BioAlive™ Water-Soluble, Full Spectrum Hemp Extract was
developed under the premise that none of the water-soluble hemp CBD
currently available on the market are truly water soluble or
sufficiently bioavailable. Prior to BioAlive™, there were two
primary emulsion
technologies: Microemulsion and Nanoemulsion,
which other brands claimed to be water soluble but are oil
emulsions. BioAlive™ is different, it is not an emulsion at all.
BioAlive™ utilizes a proprietary fermentation
process that allows the oil-based hemp extract to
become truly water soluble.
Beyond the advanced proprietary process, the result is that the
Company’s BioAlive™ Hemp Extract is
readily absorbed into the body with what we believe is the greatest
bioavailability in the industry. This high bioavailability makes
BioAlive™ one of the most fast-acting and efficient hemp extracts
on the market. This also allows BioAlive™ to be mixed with any
number of water-based products, allowing the Company to access a
much broader population of consumers than CBD isolate alone.
BioAlive™ can be used as a proprietary ingredient in new markets
such as restaurants, bars, coffee shops, smoothie cafes, sports
facilities, and more. There is a multitude of new possibilities
with BioAlive™ as an ingredient, and that’s why we believe it is a
differentiator across many industries.
Clifford Perry, CEO of Freedom Leaf Health, stated: “Combining
proprietary ingredients such as BioAlive™ with our premium
brands IrieCBD, Hempology, and included in other select
brands not only drives shareholder value, but aids in building a
long-term sustainable business model for Freedom Leaf Health and
expanding our value chain.”
In parallel to the expansion of BioAlive™, the new Freedom Leaf
Health™ corporate identity embodies the company strategy to be the
preeminent international health portfolio of premium hemp brands.
The new corporate website, logo, and branding is visually
representative of the new identity and direction forthcoming. This
rebranding is part of a multi-phase directive from the expanding
Board of Directors to implement a plan in the coming months to
narrow the focus to a few core initiatives and
leverage Freedom Leaf Health™ to be the
preeminent leader in the Full Spectrum Hemp and CBD Industry.
About Freedom Leaf, Inc.®
FreedomLeafHealth.com (OTCQB: FRLF) is a diversified,
international leader in plant-based care providing premium
Hemp CBD health products across advanced care, consumer and pet
markets to promote greater health, wellness and
longevity. Freedom Leaf Health is a clean health company
establishing a new standard in care with plant-based products
designed to naturally restore, revitalize and strengthen bodies and
minds. FRLF’s consumer promise of “your
health first” underscores its universal commitment to produce
premium quality Hemp CBD health products.
Freedom Leaf is an enterprise of branded business lines
dedicated to meeting the needs of people who face health challenges
and those who are healthy. Freedom Leaf Leafceuticals is the
company’s most advanced product line for health care practitioners,
caregivers and
patients. IrieCBD and Hempology are the
company’s flagship lines of premium full spectrum Hemp CBD products
rich in
CBD, terpenes and flavonoids integrated
with potent health botanicals.
For over 50 years, the founders of Freedom Leaf fought for
citizen rights to access plant-based care and pioneered premium
hemp health products as a first step to clean health. Today,
Freedom Leaf produces premium hemp products from seed to shelf
using proprietary, science-backed formulations and rigorous product
testing. FRLF is a socially conscious, vertically integrated
company maintaining the highest standards in quality and
safety, with a focus on continual innovation to deliver ever-better
plant-based care products.
Safe Harbor Statement
Statements in this press release that are not strictly
historical are "forward-looking" statements within the meaning of
Section 27A of the Securities Act of 1933, as amended and Section
21E of the Securities Exchange Act of 1934, as amended. These
forward-looking statements generally can be identified by phrases
such as Freedom Leaf, Inc. or its management "believes," "expects,"
"anticipates," "foresees," "forecasts," "estimates" or other words
or phrases of similar import. Similarly, statements herein that
describe the Company's business strategy, outlook, objectives,
plans, intentions or goals also are forward-looking statements. All
such forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from those in forward-looking statements. Factors that could cause
or contribute to differences include the uncertainty regarding
viability and market acceptance of the Company's products and
services, changes in relationships with third parties, and other
factors described in the Company's most recent periodic filings
with the Securities and Exchange Commission.
For investor relations questions, please contact:
Raymond Medeiros, PR and Business Development
Director of Freedom Leaf, Inc.
Phone 415-601-1974
Ray@freedomleaf.com.