ATLANTA, May 19, 2021 /PRNewswire/ -- Randstad North
America today announced Spiro
Papanicolaou has been appointed Chief Marketing Officer
(CMO). Papanicolaou brings more than 14 years of experience with
Randstad Canada to the role, and this promotion reflects his
significant contributions and achievements over that period.
As the Randstad North America CMO, Papanicolaou directs
Randstad's U.S. and Canadian marketing and communications strategy
to build and define the company's brand and grow its market
share.
"Spiro's deep expertise and strong business acumen have been
integral to Randstad Canada's continued growth," said
Karen Fichuk, CEO of Randstad
North America and Randstad N.V. executive board member. "His
depth of experience and proven track record for delivering
comprehensive marketing and communications strategies will continue
to drive our business forward and connect even more people with the
right opportunities."
Papanicolaou was most recently the CMO at Randstad Canada, a
position he's held since 2017. He led a multidisciplinary group of
marketing and communications professionals, drove profitable growth
and increased market share for the business through integrated
marketing, digital, communications, branding and business
development. Prior to that role, he served in various positions
within the marketing department at the company.
"I'm thrilled to join Karen and the Randstad North America
executive team,'' said Papanicolaou. "In today's challenging
labor market, our role is becoming increasingly critical. By
combining our digital capabilities with the power of our people, we
can positively impact the lives of job-seekers. I look forward to
partnering with the team to further drive the growth of our
customer-centric business while supporting people and organizations
in realizing their true potential."
About Randstad
Randstad North America, Inc. is a wholly owned subsidiary of
Randstad N.V., a €23.7 billion global provider of flexible work and
human resources services. As a trusted human partner in the
technology-driven world of talent, we combine the expertise and
passion of our employees, with some of the most innovative HR
technologies on the market today, to advance the careers and
business success of our candidates and clients.
Randstad's North American operations comprise nearly 5,700
associates and a deployed workforce of more than 94,000 in the U.S.
and Canada. In addition to
staffing and recruitment, Randstad offers outsourcing, consulting
and workforce management solutions for generalist and specialist
disciplines, including technology, engineering, accounting and
finance, clinical and non-clinical healthcare, human resources,
legal, life sciences, manufacturing and logistics, office and
administration and sales and marketing. Global concepts available
to North American client companies include RPO, MSP, integrated
talent solutions, payrolling and independent contractor management
and career transition services. Learn more at www.randstadusa.com
or www.randstad.ca.
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SOURCE Randstad US