LOS
ANGELES, Oct. 18, 2021 /PRNewswire/ -- Today,
Hollywood heritage brand, Von
Dutch, is proud to announce its first-ever apparel collection
with GRAMMY® Award-winning artist Young Thug, one of the
most influential musical figures of his generation.
Von Dutch and Young Thug challenged the
typical parameters of streetwear to present this off-beat
collection.
Fresh off the heels of his highly anticipated Punk album
which debuted last week, Young Thug sits at the center of pop
culture and has always pushed the boundaries as to what rappers are
meant to do today. Von Dutch resonates with bold, non-traditional
creators who are leading the pack, and Young Thug is the embodiment
of that. The elevated collection is set to hit specialty streetwear
shops, select retailers, and vondutch.com at the end of
October.
A synergistic effort between Von Dutch and Young Thug, the
details, materials, and fabrics of the collection were thoughtfully
curated from the beginning design stages to final production. The
power duo designed a pink-themed line of reimagined streetwear
staples, which includes unisex hoodie and jogger sets in two design
patterns, short sleeve and long sleeve tees, outerwear puffer
jackets, and a variety of custom accessories including bowling
bags, trucker hats, and footwear. Each of the brand's highly
recognizable logos are married together as a monogram and heavily
incorporated into the apparel throughout the line.
"Ultimately, this is a tasteful but eye-grabbing mix of
minimalist streetwear staples that best represents Young Thug's
authenticity," said Ed Goldman,
General Manager of Von Dutch US. "As a maestro, he has a point of
view all his own when it comes to his music and fashion.
Collectively, Von Dutch and Young Thug pushed the envelope and
challenged the typical parameters of streetwear to present this
off-beat collection."
"This is the start of something much bigger than you know," said
Young Thug.
To support the launch of the new collection, Von Dutch and Young
Thug will be showcasing their collection in pop-up stores in cities
across the US, including Atlanta,
Beverly Hills, and Los Angeles, as well as releasing a series of
NFTs produced by Thug's father Big Jeff of YSL Loaded, Rough
Diamond International, Devinci, and JW Capital & Holdings. The
Von Dutch x Young Thug Collection line is available for purchase
exclusively at specialty streetwear shops, select retailers, and
vondutch.com.
About Von Dutch
Von Dutch is a fashion brand that was created in the early
2000's led by famed French designer, Christian Audigier. The iconic Hollywood brand
has been a staple on the pop culture and music scene for over 15
years. Since the launch, Von Dutch exploded into the fashion world
and became one of the most desired and recognizable brands of its
time. Von Dutch continues to be one of the most influential brands
that has stood the test of time. For more information, visit
vondutch.com.
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SOURCE Von Dutch