BEIJING, Aug. 13,
2022 /PRNewswire/ -- On July
4th, Dongli Bai
from Reyun released the "2022 H1 Mobile App Selling White Paper".
Since the first release of the "2017 Annual Game Selling White
Paper", Dongli Bai, who is deeply
involved in big data, has been releasing industry-selling white
papers for many years, and the white papers he published are used
as important and comprehensive data reference by mobile industry
practitioners.
In November 2013, Dongli Bai founded Reyun. He has been working in
the field of game big data analysis for many years, and he is using
industry-leading concepts and technologies to help game companies
improve operational efficiency, retain paying users, reduce
advertising costs, and improve the return on advertising.
The strong technical advantage solves the customer problems that
game companies are most concerned about, so his company was
established only one year ago, and already has more than 3,000
users. At present, the share of Reyun in China's mobile game big data service market
has exceeded 85%, which can be said to be a dominant one. Under
Bai's leadership, Reyun has made outstanding contributions to the
Chinese game industry, so his company has won many industry awards,
including the 2015 Best Third Party Service Provider Award for the
Game Industry, the 2015 Top Ten Outstanding Contribution Award for
the Game Industry, and the 2015-2016 Most Influential Enterprise
Award in China Internet and Big
Data.
In 2016, Bai led his team to create the original advertising
data monitoring platform, TrackingIO. The types of customers of
Reyun expanded from the game industry to finance, social,
e-commerce, education, live streaming, O2O, real estate, life
services, mobile operators, and many other fields. These companies
need to invest a lot of money to buy traffic, and through
TrackingIO monitoring platform, Reyun helps them save nearly 70% of
the traffic cost.
In addition to this, the TrackingIO monitoring platform can also
connect the monitored market placement data and user behavior data,
a feature that fills the gap in the industry and significantly
improves customer retention for enterprises. The leading technology
and more practical functions have kept TrackingIO in the first
place among similar products in China.
However, Bai encourages to continue to develop new products and
build a complete advertising and marketing big data management
system. He keeps the leading position in China in terms of concept and technology.
At the end of 2019, Bai led his team to develop AdsDesk, an
advertising intelligence placement platform where customers can
achieve intelligent and efficient ad placement management. In the
following year, the ad placement budget on this platform exceeded
RMB 40 million per day.
In 2020, Bai led his team to launch the ADinsight ad material
intelligence monitoring service (later updated to CAS system),
which helps Chinese companies going abroad to understand user
preferences, ad placement trends, and ad platform quality in
different countries and regions, so as to significantly improve ad
placement effectiveness.
In the same year, Bai also led his team
to develop an A/B testing system to allow advertisers to achieve
better placement results through testing and comparison of
different solutions, thus making Reyun the first big data service
provider in China to launch this
service. This business was written into China's first A/B testing monograph "A/B
Testing: Innovation Begins with Experimentation".
Bai has led the rapid development of Reyun, and the company's
data resources have covered more than 2.3 billion mobile devices,
covered nearly 220,000 apps of all kinds, and providing services to
tens of thousands of enterprises in dozens of fields. Reyun has
become a well-deserved leader in China's big data service industry. Based on
data, Bai has helped various industries achieve business growth
with big data analysis, which has greatly contributed to the
development of the industry. As a result, he has been awarded
several industry honors such as the 2017 China Mobile Internet
Leader, the 2017 GMGC Tianfu Award for Emerging Figures, the 2017
100 People of New Marketing, and the 2020 100 people of
Entrepreneur of the Year.
Under his leadership, the company and its products have also won
more than 50 industry awards.
Led by Bai, Reyun has not only helped Chinese companies expand
rapidly in overseas markets, but also helped overseas brands do
business smoothly in the large and complex Chinese market. In
recognition of Reyun's innovation and leadership in China's big data services industry, Mobvista,
the No. 1 mobile digital marketing platform in Asia and No. 3 in global reach, completed its
acquisition of Reyun in 2021 for consideration of $1.5 billion.
Along the way, for just less
than 8 years, Bai has obtained a number of patents, created and
released a series of national leading big data services, helped
tens of thousands of enterprises in various industries to improve
operational efficiency, saved high costs, and accelerated the
innovation and development of enterprises. However, Bai is not
satisfied with this, and he keeps running on the road of
innovation. We look forward to seeing him using advanced big data
solutions to help more companies grow and develop.
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SOURCE Reyun Data