Takara Sake USA Partners With the New York Mets to Bring Japanese Sake to Fans at Citi Field
30 March 2024 - 2:00AM
Business Wire
Takara Sake USA Inc. (Takara), the nation’s leading premium sake
producer, and the New York Mets have teamed up to bring Japanese
sake to fans at Citi Field in Queens, N.Y. The new partnership will
see MIO Sparkling Sake, the bestselling sparkling sake in the
world, as the first featured sake at the stadium.
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NY Mets Citi Field Interior Photo (Photo:
Business Wire)
“We are honored and excited to be the first official sake
sponsor of the New York Mets, a storied franchise with a rich
history in the vibrant Queens community,” said Yutaka Eto, Takara’s
Vice President/Director of Sales and Marketing. “Baseball is a
beloved pastime in both the U.S. and Japan, and our partnership
with the New York Mets celebrates this shared tradition by
introducing sake, the iconic Japanese beverage, at the world-class
venue that is Citi Field.”
With the appeal of sake becoming increasingly global, MIO
Sparkling Sake has attracted new fans to the category since it was
developed by Sho Chiku Bai – Shirakabegura, Takara’s craft brewery
in Nada, Japan. MIO’s modern, crowd-pleasing style makes it the
ideal sake to introduce to Citi Field and its diverse culinary
offerings, voted as the winner of the 2023 USA TODAY 10 Best
Readers’ Choice travel award contest for Best Stadium Food.
MIO Sparkling Sake will be featured at the Piazza 31 Club,
Hudson Whiskey NY Club, Pat LaFrieda’s Chop House, and Citi Field’s
suites, providing guests a unique opportunity to enjoy sake while
at the ballpark. Additionally, MIO will be showcased in digital ads
throughout the concourse and stadium, and fans will have chances to
sample it at tastings during select games. The New York Mets will
also highlight MIO Sparkling Sake and Takara on Instagram.
About Takara Sake USA Inc.
Established in 1983 in Berkeley, CA, Takara Sake USA Inc. is the
nation's leading producer of award-winning premium sake, mirin, and
plum wine. As industry pioneers, Takara has been Defining the Art
of Sake Brewing for over forty years, laying the foundation for the
growing category that sake is today in the U.S. Takara’s portfolio
includes products under the flagship Sho Chiku Bai brand, as well
as HANA Flavored Sake, Takara Mirin, Kinsen Plum Wine and many
more. Takara also supplies sake to food manufacturers, and exports
sake to Asia, Europe, and South America. In addition, Takara Sake
USA imports artisanal sake and shochu from its sister breweries and
distilleries in Japan, including Sho Chiku Bai – Shirakabegura, the
celebrated craft brewery in Nada and the home of MIO Sparkling
Sake. To learn more about Takara Sake USA Inc. and its products,
please visit https://www.takarasake.com/.
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Erik Zmara Email: erik@takarasake.com Phone: 510-387-3555