TORONTO, April 16,
2024 /CNW/ - Georgian Bay Spirit Co.™ (GBSC),
the innovator behind the Eco-Friendly
Georgian Bay Gin – Canada's first-ever paper spirit
bottle - has announced a new partnership with Canada's Forest Trust Corporation (CFT) to
plant, preserve and protect a Smart Forest™ in Canada.
Under the initiative, GBSC commits to planting one tree for
every bottle of Eco-Friendly Gin
sold in 2024. This investment is a direct effort to support the
growth of healthy biodiverse forests for the benefit of carbon
storage, ecosystem restoration and climate change mitigation. This
marks GBSC as the first spirits company in Canada to engage directly as a Smart Forest™
steward.
"Georgian Bay Spirit Co. is proud to lead sustainable practices
within the spirits industry across Canada," said Jeff
Young, Supply Planning & Sustainability Manager of
Georgian Bay Spirit Co. "Our partnership with Canada's Forest Trust Corporation represents a
significant step forward in our commitment to environmental
stewardship and reflects our ongoing efforts to integrate
sustainable practices into every aspect of our business."
The collaboration grants GBSC access to a bespoke Smart
Forest Portal, which tracks the
impact and growth of the Smart Forest™. The portal will also
deliver learning and engagement resources for the team at GBSC.
"This is not just an environmental initiative; it is a
fundamental part of our business model," stated Cristina Mitchell, President of Georgian Bay
Spirit Co. "By integrating this program with our other
sustainability initiatives, we are making a tangible commitment to
the health of our planet and encouraging our customers to join us
in taking nature-based climate action."
GBSC's broader sustainability strategy includes various
activities, investments, and initiatives to reduce the company's
environmental footprint and promote a more sustainable future.
Gary Zed, Founder and CEO of Canada's Forest Trust Corporation, commented
on the partnership: "Working with Georgian Bay Spirit Co.™ is a
significant milestone for us. It demonstrates a shared commitment
to sustainable development and showcases the tangible steps the
spirits and beverage industry should take to mitigate their
environmental impact."
For more information about this initiative and other GBSC
sustainability efforts, visit
https://www.georgianbayspiritco.com/pages/sustainability-initiatives.
About Georgian Bay Spirit
Co.™
Georgian Bay Spirit Co. is one of Canada's most awarded craft distilleries and
is based in Collingwood, Ontario.
Founded in 2013 by Denzil Wadds and Tim
Keenleyside, the company produces premium spirits as well as
a variety of some of Canada's
top-selling craft cocktails-in-a-can. Inspired by the beauty of
Georgian Bay, they seek to develop world-class spirits and
cocktails that are balanced, great-tasting and proudly Canadian.
The company produces award-winning Georgian Bay Gin, Vodka and
Whisky along with the award-winning portfolio of ready-to-drink
craft-cocktails-in-a-can.
About Canada's Forest Trust Corporation
Canada's Forest Trust
Corporation (CFT) is a social enterprise committed to leading
nature-based climate solutions by building Smart Forests™. Through
a customized Smart Forest™ Portal, we take meaningful action to
support carbon storage and biodiversity protection and align this
with sustainability and employee engagement initiatives. CFT equips
businesses, organizations, and individuals with the tools to
mitigate their environmental impact and boost climate literacy.
With cutting-edge technology, Smart Forests™ enhance biodiversity,
guarantee protection from clearcutting, and secure investments
against climate risks. This is a turnkey path to a future where
everyone supports nature and climate action.
SOURCE Canada's Forest Trust
Corporation