AVOCA,
Pa., May 1, 2024 /PRNewswire/ -- ProGuard
Warranty announced today that they have formed a partnership with
The Certified Agriculture Group to offer CADProtect, the first and
only truck protection plan designed specifically for farmers and
ranchers. This exclusive product, which is available only through
Certified Agriculture Dealers, provides relief to buyers of
vehicles registered for agricultural use which have traditionally
been excluded from manufacturers' warranties and aftermarket
protection plans.
With the U.S. food and agriculture industries providing nearly
20% of the country's economic activity, the partnership serves to
fill a void in a vital market segment. "Farmers and ranchers
represent a significant buying force, purchasing over 930,000
trucks every year. They count on their vehicles to perform every
single day but without access to protection products, their
businesses are exposed to high repair costs and downtime that they
cannot afford," said Dominic Limongelli, President of ProGuard
Warranty. "We are always looking for opportunities to expand our
reach so when they approached us, we leapt at the chance to support
this key market."
As a consortium focused on the agricultural truck customer, The
Certified Agricultural Group (TCAG) offers a vertically integrated
suite of products to empower and support farmers and ranchers. "The
missing piece of the puzzle was a truck protection plan, so we
sought out the most trusted name in the industry to create one,"
said Patrick Driscoll, CEO.
"ProGuard's reputation for transparency, customer service and
claims payment made it a great fit for us. Like many farming
operations, they are a third-generation, family-owned business so
they share many of the same values as our customers. We felt an
immediate synergy between the organizations and that comes through
in the product."
Responsibilities were split between the organizations with
ProGuard developing and administering CADProtect and TCAG
providing training and marketing to dealers. Like all ProGuard
products, CADProtect is sold exclusively through dealers – however
these are Certified Agriculture Dealers. "Farmers and ranchers
consider themselves agricultural buyers for everything they
purchase, including trucks. They want to buy their vehicles from
someone that understands their needs so to become a Certified
Agriculture Dealer, you must undergo training on how to
successfully sell and service the Ag market," said Limongelli.
"Now that the product is live, we have cherry picked dealers within
our nationwide network that would best serve this market and
offered them an exclusive product that drives buyers to their
doors."
ProGuard found the substance behind the program to be an
additional selling point to attract this profitable and loyal
customer base, which TCAG delivers through strong promotion and
value-adds. Customers can use CADFi for ag-friendly finance terms
that match the farm or ranch income cycle. and every
qualifying vehicle comes with AgPack®, a free bundle of farm and
ranch discounts and rebates work over $35,000. "Customers will seek out Certified Ag
Dealers because they can get the coverage they need from someone
who speaks their language and see a tangible ROI with every
truck," stated Limongelli. "We can sleep well knowing farmers and
ranchers who supply our food chain have the protection they need to
keep their vehicles working."
About ProGuard Warranty
ProGuard is a third-generation, family-owned business that
has been serving the automotive industry for over seventy years.
Their many years in the industry has led to a unique expertise in
knowing the products and coverage needed to protect dealers and
their customers. An expansive menu of new and pre-owned vehicle
protection plans is available through their nationwide network of
dealer partners. The product offering also includes a unique CPO
program, another designed specifically for commercial vehicles, a
standalone OEM technology package and Guaranteed Asset Protection
(GAP) waivers. Dealers appreciate the company's tradition of
flexibility, transparency, and accessibility, and knowing their
customers are protected from the high cost of repairs.
Learn more about Certified Agriculture Dealer
at: www.certifiedagdealer.com.
Media Contact: Gus Baloga, gbaloga@proguardwarranty.com
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SOURCE ProGuard Warranty