A Revolutionary New Lens That Upgrades
Prescription Glasses Offering Ultra-Responsiveness to Light,
a Spectacular Color Palette and HD Vision at the Speed of
Your Life
NEW
YORK, May 3, 2024 /PRNewswire/ -- LensCrafters,
part of EssilorLuxottica and one of the largest optical retail
brands in North America, announced
the launch of
Transitions® GEN
S™, including the fastest grey lens in the
clear-to-dark photochromic category1. Ultra-responsive
to light, the lenses are fully clear indoors and darken in seconds
outdoors2. This new
Transitions® GEN S™ lens is
available in all LensCrafters stores in North America as well as on LensCrafters.com.
The retailer further underscores that the brand is committed to
being the trusted optical retailer for customers and patients who
want a comprehensive, high-quality eye care experience with vision
solutions to meet their lifestyle needs.
"Transitions® GEN S™ is an
innovative lens offering for LensCrafters customers and patients to
experience a new touchstone in the optical world that pushes the
limits of traditional prescription lenses," said Alfonso Cerullo, President of LensCrafters. "As
our business advances through unique digital technologies for
customers to easily shop the perfect frame and vision solution,
Transitions® GEN S™ will give
wearers more from their eyeglasses than just correction."
The Transitions® research and
development team behind the new lens worked hand in hand with
wearers to create a dynamic lens that goes beyond
expectations. In fact, when asked, 88% of wearers agreed
that Transitions® GEN
S™ lenses adapted so fast to light that they didn't
or barely notice a change3.
Transitions® GEN S™ is
available in eight exclusive colors, the broadest color range to
date. All colors have been optimized to be true to tone at all
stages, offering vibrant tints across darkness levels.
Transitions® GEN S™ ensures a
continuous visual experience in harmony with changing light
environments, blocking 100 percent UVA & UVB rays and filtering
up to 32 percent of blue violet light in the clear state and up to
85 percent when activated4. While being fully clear
indoors and beautifully colored outdoors, the new lens provides
endless possibilities to personalize one's style with
vibrant colors to coordinate with any frame.
Transitions® GEN S™ is set
to become a key staple in the lens assortment for LensCrafters
patients and customers.
About LensCrafters
LensCrafters, the leading optical
retailer in North America, was
founded in 1983 and currently operates over 1,000 stores in the
U.S., Canada, and Puerto Rico. With a mission of helping people
look and see their best, LensCrafters has a passion for vision care
and offers the best selection of the latest trends in eyewear from
leading designer brands as well as incomparable personalized
service from Doctors of Optometry located at or next to its stores.
LensCrafters opened its first Macy's location in April 2016 and currently has five flagship stores
in New York City, San Francisco, Palo
Alto and Toronto, the first
flagship in Canada that opened in
July 2023. The brand's trusted
doctors and associates continue to make an impact by giving the
gift of vision through the company's partner efforts with OneSight
EssilorLuxottica Foundation, providing access to quality vision
care and glasses in underserved communities worldwide. LensCrafters
is currently the number one contributor to OneSight in North
America. For more information, visit www.lenscrafters.com.
About
Transitions®
Transitions® eyeglass
lenses and shields set new standards of advanced performance to
provide ever increasing visual comfort, always blocking 100% of UVA
and UVB rays. Product leadership, consumer focus and operational
excellence have made the Transitions® brand one
of the most recognized consumer brands in optics.
- For grey polycarbonate lenses compared to the previous
generation.
- For polycarbonate & CR39 lenses across colors achieving
18% transmission at 23°C
- 133 prescription lens wearers trialed Transitions GEN S Gray
1.67 index lenses with a premium anti-reflective coating.
Photochromic performance may vary across color and lens material.
Wearers Test conducted by an external market research agency in the
U.S., Q1 2023.
- For polycarbonate and CR39 lenses across colors.
Blue-violet light is measured between 400nm and 455nm (ISO TR
20772:2018).
Media Contact: Alexa Anello
luxottica@factorypr.com
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SOURCE LensCrafters