Texas Rangers' Affiliate Celebrates Debut of
New Brand Ahead of 2025 Season
SPARTANBURG, S.C., May 13, 2024
/PRNewswire/ -- The Spartanburg Professional Baseball Club
proudly unveiled its new brand identity – the Hub City
Spartanburgers – at a vibrant community celebration Saturday
evening, in partnership with the City of
Spartanburg, at the site of the future Fifth Third Park,
which is slated to be the team's new home in 2025.
The name Hub City Spartanburgers pays homage to the city's
historic role as a major railroad hub from the early 1850s until
1936, a pivotal period that shaped the growth and identity of
Spartanburg. The logo and branding
incorporate these elements, serving as a bridge between the city's
past and its vibrant future.
"It was extremely important to us that when choosing a name for
the club, we not only referenced a piece of Spartanburg's history, but we also captured
the fun personality and energetic spirit that fans can look forward
to at Fifth Third Park," said Tyson
Jeffers, General Manager of the Hub City Spartanburgers, who
introduced the brand to the community Saturday. "Hub City
Spartanburgers is a nod to our heritage while also signaling the
start of an exciting new era in Spartanburg baseball. We can't wait to see the
community rally around this team!"
"This is an exciting day for our club but also the Spartanburg community, whose support has been
tremendous since we first announced affiliated baseball was
returning to the 'burg nearly a year ago," said Pat Battle and Peter
Freund, Executive Chairman and CEO of DBH, respectively.
"Working closely with Dan Simon at
Studio Simon, the Johnson family who, in addition to other members
of the community, played a critical role in developing the new
brand, made this process fun and rewarding. We're thrilled to debut
an identity that celebrates Spartanburg and engages fans locally, but we
think Hub City Spartanburgers will also attract fans nationwide and
help put Spartanburg baseball on
the map."
Hub City, one of the most recognized nicknames for Spartanburg, is a reference to the shape of
the city limits revealing a circle with rail lines flowing into
Union Station at city center, positioning Spartanburg as the hub of a wheel and
highlighting its role as a hub of commerce and travel. The team
chose to incorporate Hub City into its name not only to illustrate
an important piece of Spartanburg's history as a railroad mecca, but
also its resurgence as the hub of industry, commerce and growth
that is happening today.
The name Spartanburgers references a sense of community pride in
the people that live, work and play in the City of Spartanburg and Spartanburg County – someone who hails from
Spartanburg is called a
Spartanburger. The visual of a burger in the primary logo also
highlights the community's rich food history – one of the largest
fast food holding companies planted its roots in Spartanburg, and the iconic American diner,
Denny's, is currently headquartered downtown.
The primary Hub City Spartanburgers Logo is a visual
representation of the full name featuring a diner-themed neon sign
with the words "Hub City" wrapping around the word
"Spartanburgers." Above Spartanburgers is a burger character
sporting a train conductors hat, a nod to Hub City history, and
holding a baseball bat over his shoulder.
Merchandise featuring the new identity is available for purchase
at www.HubCitySpartanburgers.com.
The Hub City Spartanburgers' debut season will come in 2025, and
the team is already planning more events to engage the community
and build anticipation for the upcoming games. For more information
about the Hub City Spartanburgers and future events, visit
www.HubCitySpartanburgers.com or follow them on social media
@HubCityBaseball.
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SOURCE Diamond Baseball Holdings