Second Delivery provides a personalized
approach to help owners understand the many technological features
of new Nissan vehicles
New Nissans are packed with technology. From ProPILOT Assist to
Safety Shield® 360 to the MyNISSAN app, there are countless ways
that technology can help make driving a Nissan easier. And while
engineers have worked hard to make getting to know the tech
seamless, learning it can still be daunting for owners – especially
those who haven’t driven a Nissan lately.
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New Nissans are packed with technology.
From ProPILOT Assist to Safety Shield® 360 to the MyNISSAN app,
there are countless ways that technology can help make driving a
Nissan easier. And while engineers have worked hard to make getting
to know the tech seamless, learning it can still be daunting for
owners – especially those who haven’t driven a Nissan lately. Enter
Second Delivery – Nissan’s program that helps owners understand
their vehicles through a personalized, in-person approach.
Currently offered on Ariya, the program is expected to expand to
Rogue SL, Rogue Platinum and LEAF in late 2024. Second Delivery is
a complimentary perk for owners of these new vehicles. (Photo:
Business Wire)
Enter Second Delivery1 – Nissan’s program that helps owners
understand their vehicles through a personalized, in-person
approach. Currently offered on Ariya, the program is expected to
expand to Rogue SL, Rogue Platinum and LEAF in late 2024. Second
Delivery is a complimentary perk for owners of these new
vehicles.
Second Delivery is distinct from the regular delivery of the
vehicle by the dealership, and it typically takes place about two
weeks after the owner has received their new car. Here’s how it
works: Once a new vehicle is leased or purchased, owners have the
option to sign up for Second Delivery at a participating dealer,
through the MyNISSAN app or through the Nissan Owners Portal. A
Tech Expert will then work one-on-one with the owner to set up a
time to come to their home, workplace or other location of their
choosing. The Tech Expert will walk the owner through the vehicle’s
features, answer questions and highlight tech the owner might not
have been aware of previously.
“The more I learned about the bells and whistles the car had,
the more I wanted to use them,” said Missy N., an Ariya owner who
lives in Colorado.
Personalized experiences for new owners
Tech Experts have completed more than 5,000 Second Delivery
appointments since the program launched for Ariya in February 2023.
Each Tech Expert receives roughly 35 hours of training just for the
Ariya, and will receive even more for Rogue and LEAF. Dan Mohnke,
Nissan vice president of eCommerce and Customer Experience, said
93% of customers felt that Second Delivery was extremely helpful in
improving their understanding of their vehicle’s features.
“Now more than ever, customers expect a personalized experience
that matches their wants and needs,” Mohnke said. “These types of
experiences are extremely important for us to offer for our Ariya
customers, who are largely new to the Nissan brand and interested
in using all of the latest technology.”
Tech Experts work hard to ensure the customer leaves the
appointment feeling confident using their vehicle’s technology.
Missy said her Second Delivery Tech Expert, Jorge, spent two
hours showing her around Ariya, and then drove with her to a nearby
charging station to show the first-time EV owner how the charging
process works.
“He walked us through everything,” Missy said. “I was very
impressed.”
Philip Stahl, an Ariya owner in Southern California, was
similarly impressed. He said a Tech Expert named Clarissa visited
his home shortly after he traded in his Telsa Model Y for an Ariya
Platinum+ e-4ORCE last year. Clarissa helped him get everything set
up – from Apple CarPlay® to the memory seats.
“It was definitely useful in getting comfortable with the
technology,” Stahl said. “I can't see any downside whatsoever to
somebody using the service.”
After the appointment, Stahl had another question about Ariya.
So, he simply texted Clarissa.
“She responded right away. She was great about it,” Stahl
said.
Gaylen and Patricia Rebbe aren’t new to EVs – but they were new
to Ariya when they bought it in early 2023. They scheduled an
appointment with Second Delivery shortly after their Everest White
Pearl TriCoat Ariya arrived.
“We had some questions about some features, and she straightened
us out on that,” Patricia said.
Like other Second Delivery participants, the Rebbes said their
Tech Expert was flexible and wanted to ensure they understood
everything the vehicle has to offer.
“She was very nice,” Gaylen said. “She was happy to spend as
much time as we wanted with her.”
Mohnke is looking forward to the planned expansion of the Second
Delivery program, which will allow a much larger group of customers
to get to know their vehicles while being guided by a friendly
expert.
“Second Delivery builds a sense of trust with the customer,” he
said. “It shows we’re not just about the purchase. You’re a
customer for life.”
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1
Nissan Second Delivery is available to
customers who purchase or lease a 2023 or 2024 Nissan ARIYA from a
participating Nissan dealer from new dealer stock (“Eligible
Vehicle”). Second Delivery is available only once per Eligible
Vehicle. Other restrictions apply. Contact participating dealer for
details and available Second Delivery locations. Subject to change
at any time and/or termination without notice.
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version on businesswire.com: https://www.businesswire.com/news/home/20240628437944/en/
Media Contact Eric Ruble Sr. Specialist, Technology &
Safety Communications Eric.Ruble@nissan-usa.com