Making OTC Contraception and STI
Protection the Choice of Hers, His, And Theirs
CHICAGO, July 9, 2024
/PRNewswire/ -- Introducing contraception and STI protection on
your own terms. On demand, over the counter, affordable,
non-hormonal, equitable, and pleasure enhancing, LUWI is
thrilled to announce the launch of a
groundbreaking women's Finer Liner, (the opposite of a
condom) now available for investment through StartEngine. The
brand, headquartered in Chicago,
is inviting forward-thinking investors to join them in
revolutionizing women's health and pleasure with a product that
addresses a critical gap in OTC contraception and health
protection. Simply put, LUWI is where protection meets pleasure: on
her terms.
"We have raised a generation of girls to have a voice, to expect
egalitarian treatment in the home, in the classroom, in the
workplace. Now it's time to demand that same intimate justice in
their personal lives as well," states Peggy
Orenstein, author of "Girls & Sex" Navigating the
Complicated New Landscape. LUWI couldn't agree more!
The Importance of a New Category: Finer Liners
A recent study shows that 62% of men ages 18-24 won't wear
condoms due to Condom Associated Erectile Problems. Now more than
ever, taking contraception into your own hands is a vital component
of comprehensive health. LUWI offers dual protection against
STIs and unintended pregnancies, providing a crucial option for
women who may not be able to negotiate condom use or access other
forms of contraception due to hormonal side effects. Despite their
importance, women's barrier methods remain underutilized due
to requiring a prescription, limited availability and lack of
awareness. Fact: there are over 180 condoms developed for men on
the market and precisely zero OTC contraceptive + STI prevention
options designed for women and other receivers. LUWI is dedicated
to changing this narrative by making Finer Liners accessible, OTC,
affordable, user-friendly, and appealing to women, and men.
LUWI is the opposite of a condom. It's a Finer Liner that
provides a discreet second skin on the inside for hormone-free
contraception and chemical-free STI prevention. LUWI is thinner
than a condom and is engineered to protect against STIs and
unintended pregnancy without sacrificing pleasure. LUWI, unlike
latex, transfers heat and sensation for a more natural feeling for
everyone. And LUWI offers protection of the Vulva, which
condoms do not offer. Some additional highlights:
✔ Latex-free
✔ Hormone-free
✔ Heightened heat and sensation
transfer
✔ Protects the vulva
✔ Easy to wear
✔ Agency over her body's health
Why Invest in LUWI?
- Innovative Design: LUWI is not a condom – it's a
Finer Liner. The product boasts a unique, user-friendly design that
enhances comfort and reliability, making it an appealing option for
women worldwide. By prioritizing safety and ease of use, LUWI aims
to increase acceptance and usage rates, directly contributing to
better health outcomes.
- Choice: LUWI offers women greater control over
their health, a crucial step towards gender equality. LUWI enables
women to protect themselves against Sexually-Transmitted Infections
(STIs) and unintended pregnancies, fostering autonomy and
confidence in their health decisions.
- Market Demand: The global market for Finer Liners
is expanding rapidly, driven by growing awareness of
sexual health and the need for hormone-free contraceptive
options. LUWI is poised to capture a significant share of this
market with its superior design and user experience.
- Health Impact: According to the World Health
Organization, millions of women worldwide face health risks due to
inadequate access to effective contraception. The inequity doesn't
stop there: access to on-demand, OTC contraceptives and
STI-protection is an economic justice issue. LUWI aims to change
that by providing a reliable, accessible option that meets women's
needs, reducing the prevalence of STIs and unintended pregnancies.
None of us live single-issue lives: LUWI recognizes how access and
impact go hand-in-hand.
- Social Responsibility: Investing in LUWI is not just a
financial decision; it is a commitment to social change. By
supporting the brand, investors are contributing to a global effort
to improve women's health, promote health equality, and enhance the
quality of life for millions of individuals. Of the 168M women in the US, 120M of them are single and over the age of 18.
All 168M women deserve an OTC
hormone-free health option predicated on their anatomy.
Join LUWI on StartEngine
Why crowdfund? LUWI's founder Lisa
Kinsella explains, "While fundraising, I noticed that those
who benefit most from LUWI were absent from the rooms where
investment decisions were being made. And what happens when women
aren't in the room where deals for change are made? Innovation for
women's health and wellbeing hit a wall. We are excited to be
raising on StartEngine to bring this innovative brand category
to market. Through this platform, we are seeking investors who
share our vision of a world where women have full control over
their health. Each investment will directly support the production,
distribution, and marketing of LUWI, helping us to reach women
globally and make a meaningful impact on public health.
Our crowdfunding raise is designed to bring the same agency
over finances that LUWI brings to women in their self-care and
wellness." Visit startengine.com/LUWI to invest.
How to Invest
Visit LUWI's StartEngine campaign page to learn more
about the brand, review the business plan, and become an investor.
Join the Finer Liner revolution in making a difference and be part
of the movement to help women reclaim their decision in sexual
wellness and pleasure everywhere.
About LUWI
LUWI, short for Let Us Wear It, is dedicated to improving
women's health through innovative products and solutions. It's
protection that gives way to pleasure. Their mission is to provide
women with the tools they need to take control of their health,
fostering a healthier, more equitable world. Women deserve a health
equity product that is easily accessible, on demand, OTC, just like
condoms are for men.
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SOURCE LUWI