Taught by renowned Zen Master and author Henry Shukman, new app offers program of
long-term meditation training that guides users on a profound path
of deep meditative experiences.
SANTA FE, N.M., July 17, 2024 /PRNewswire/ -- The Way
launched a new type of meditation app that focuses on deep
meditation training. The app offers a single, long-term path of
practice that guides the user into the deep end of meditation – an
experience typically attainable only through in-person training
with accredited teachers in remote locations or sequestered
spaces.
Unlike other meditation apps, The Way features a unique
'no-choice' pathway so users never have to worry about which
meditation to choose. With this method of removing decision
fatigue, The Way guides users deep into the teaching of
millennia-old meditation traditions, something not offered by
nearly all other apps on the market. The program is taught by a Zen
Master of the Sanbo Zen lineage, Henry
Shukman
Backed by early stage venture capital firm True Ventures'
Kevin Rose – entrepreneur,
investor, and avid meditator – The Way is the app of choice for
those wanting to build a deep and life-changing meditation
practice.
"A lot of the meditation apps out there are choose-your-own
adventure in style and only scratch the surface in terms of what
there is to teach about the profound benefits of lifelong
meditative practice," said Rose. "Instead, The Way is a guided
journey that invites you to walk alongside a single Zen Master
instructor, hand in hand, as you learn and advance in meditation
practice and unlock your own wisdom. Having a single path creates
an intimate, life-like experience for learning."
The Way was created by an uncle and nephew co-founding team:
Henry Shukman and
Jack Shukman. Henry Shukman is a poet, author and Zen Master.
As the Spiritual Director Emeritus of Mountain Cloud Zen Center in
Santa Fe, he has guided thousands
of students with his unique approach to meditation.
Jack spent 10 years working in strategy consulting and finance.
He'd tried various apps as a novice meditator but struggled to find
the right system that could reliably lead him on a structured
learning journey. Existing apps either offered only surface-level
teaching or an overload of short-term, unrelated courses.
So, the two together – teacher and student, uncle and nephew –
decided to create what was missing. As Henry puts it: "The Way is
the result of everything I've studied and learned in 35 years of
meditating and training. My hope is that with this app, others may
travel on the same beautiful, life-changing path that I myself have
been on."
Over the past five years, there has been growing interest in
deeper meditation driven by advances in neuroscience, psychedelic
research and Buddhist-inspired secular philosophy. However, this
space remains inaccessible to many. Training sessions are often
difficult to understand or very expensive and time-consuming. The
Way takes users on a structured step-by-step path into the heart of
ancient Buddhist teaching, but with a modern perspective. In doing
so, The Way aims to be the simplest, most accessible path for
anyone interested in exploring these powerful and transformative
concepts.
For more information, visit www.thewayapp.com. The app is
available on App Store
and Google Play. The first meditation sessions are free
to try, with no credit card required. Scholarships are also
available for anyone who cannot afford the cost, no questions
asked.
About The Way
The Way is a first-of-its-kind
meditation app that guides users deep into the teaching of
millennia-old meditation traditions. Unlike other apps, The Way
features a unique 'no-choice' pathway so users never have to worry
about which meditation to choose. It's the simple, modern path to
deeper meditation.
About True Ventures
Founded in 2005, True Ventures is
a Silicon Valley-based venture capital firm that invests in early
stage technology startups. With more than $3.8 billion under management, True provides seed
and Series A financing to entrepreneurs in some of today's fastest
growing markets. To date, True has helped more than 350 companies
launch and scale their businesses, creating over 85,000 jobs
worldwide. Learn more at www.trueventures.com.
Contacts
Jack Shukman,
Co-founder & CEO
+31 6 2727 1150 / jack@thewayapp.com
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SOURCE The Way App, Inc