Obee's Franchise Systems, Inc. Today Announced Construction of New Restaurant in California HEATHROW, Fla., Dec. 15 /PRNewswire-FirstCall/ -- Obee's Franchise Systems, Inc. (OTC Pink Sheets: OBFC) today announced that Obee's(R) soup- salad-subs has commenced construction of a new restaurant in Hanford, California. This Obee's(R) restaurant will be located in the Target Shopping Center, a new development located on 12th Avenue in Hanford, California. This restaurant is scheduled to open in early February, 2005. Peter Brown, President of Obee's Franchise Systems, Inc., said, "We are very excited about our continued development in the Bakersfield/Fresno market. We believe the state of California is one of our greatest opportunities. We will continue to aggressively build out these markets." Obee's is a fast-casual restaurant with a menu focused on high-quality soups, salads and subs with an emphasis on its fresh-sliced meats and cheeses. Started in Port Charlotte, Florida, Obee's popularity quickly grew the company to a strong regional brand. There are currently 81 Obee's locations open with an additional 70-plus in development. OBFC has commitments to open an additional 1,300 stores over the next ten years. Obee's affiliate company, Ultimate Franchise Systems, Inc., will continue to supply extensive operational oversight and support. Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) currently has investments in approximately 603 franchises in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's Subs, New York Burrito, Juicy Lucy's and Beverly Hills Weight Loss (OTC:WLFI) (BULLETIN BOARD: WLFI) . This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and Quality Restaurant Ventures, Inc., assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. DATASOURCE: Ultimate Franchise Systems, Inc. CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc., +1-407-333-8998 Web site: http://www.ufsi.net/

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