CHICAGO, June 25, 2013 /PRNewswire/ -- Acquity Group,
(NYSE MKT: AQ) a leading Brand eCommerce® and digital
marketing company, will partner with Cycle Gear, the nation's
largest retailer of motorcycle accessories, parts and apparel, as
its search agency of record.
Cycle Gear launched a new eCommerce platform for
www.cyclegear.com this year. The company selected Acquity Group to
develop and manage its search engine marketing (SEM) capabilities
to support the brand's digital marketing efforts and better connect
with its target audience of motorcycle riders and enthusiasts.
"Our customers expect Cycle Gear to offer a wide variety of
motorcycle parts and apparel at the most affordable prices," said
Trevor Legwinski, Cycle Gear's
Director of Marketing and eCommerce. "We're excited to partner with
Acquity Group as our search agency of record. Acquity Group's
data-driven approach to search and display will give our customers
an even better online experience so they can get exactly what they
need for the best possible ride."
Employee-owned and motorcycle enthusiast-run Cycle Gear began
with one store in the San Francisco Bay
Area in 1974 and has since grown with its focus on customer
service and quality; it even offers a "100% satisfaction
guarantee." With its wide selection of products, customer service
and quality focus, Cycle Gear has since expanded to nearly 100
stores in 28 states.
"Cycle Gear's growth is no surprise. As active riders and
activists in the motorcycling community themselves, Cycle Gear has
done a fantastic job identifying its customers' needs and providing
in-store and online experiences to meet them," said Scott Webb, Client Partner at Acquity Group.
"We're very happy to partner with Cycle Gear to extend the brand's
value and provide an even better way for Cycle Gear to connect with
the demands of its growing number of loyal customers."
About Cycle Gear
San Francisco Bay Area Cycle Gear®,
Inc. is the country's largest and fastest growing retailer of
motorcycle helmets, parts, apparel and accessories. With 98 stores
nationwide in 28 states, and an eCommerce site at
www.cyclegear.com, Cycle Gear provides a wide selection of products
and affordable prices to riders across the U.S. As an
employee-owned and rider-focused company, Cycle Gear offers
industry-leading customer service with its "100% Satisfaction
Guarantee," "7-Day No Hassle Helmet Exchange" and a "30-Day, Best
Price Guarantee."
About Acquity Group
Acquity Group is a leading Brand eCommerce® and digital
marketing company that leverages the Internet, mobile devices and
social media to enhance its clients' brands and eCommerce
performance. It is the digital agency of record for a number
of well-known global brands in multiple industries. Acquity
Group has served more than 600 companies and their global brands
through thirteen offices in North America. For more
information about Acquity Group, visit acquitygroup.com.
SOURCE Acquity Group Ltd.