Magic Lantern Group Secures First Major Agreement to Provide Digital Services in the United States
20 November 2003 - 1:00AM
PR Newswire (US)
Magic Lantern Group Secures First Major Agreement to Provide
Digital Services in the United States -- Signs Channel Partnership
Agreement with the Agency for Instructional Technology -- NEW YORK,
Nov. 19 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. , a
leading North American distributor of educational content and
e-learning delivery with licensing operations in Canada and the
U.S., announced today that it has entered into a channel
partnership agreement with the Agency for Instructional Technology
(AIT). A non-profit, award-winning organization, AIT is one of the
largest providers of instructional TV programs in North America.
The channel partnership agreement calls for Magic Lantern Group to
digitize and distribute AIT's content over the World Wide Web.
According to the agreement, Magic Lantern Group has converted
educational content licensed by AIT, totaling more than 1,000
titles into curriculum- correlated learning objects, accessible
through a sophisticated search engine. Magic Lantern Group's
Internet-based platform, Magic Lantern InSite(TM), will power The
Learning Source, AIT's new Web presentation of the its educational
content to its user base. All revenue realized directly from the
sale of licensed data content presented nationally to schools and
school districts across the US shall be shared equally. Magic
Lantern Group will initially launch AIT digitized content in the
states of California, Nevada and Virginia as part of a pilot
program. The pilot program is initially expected to reach more than
100,000 students and educators and will be the first step in a
systematic nationwide roll-out of The Learning Source over the next
12 months. The more than 120 local PBS stations serving state
school systems will be the first beneficiaries. The ultimate target
is to provide user-friendly online resources to the approximately
53 million K-12 students currently enrolled in U.S. schools. Magic
Lantern Group President and CEO Bob Goddard stated, "This agreement
represents a significant new milestone for us by introducing our
digital services, for the first time, to the United States
marketplace. A pilot program with AIT, the established leader of
high-quality educational content in North America, represents an
immense and important step for us in carving a niche for our
products in the U.S. By aligning with AIT, we look forward to
further building the brand equity of Magic Lantern Group and Magic
Lantern InSite." Agency for Instructional Technology Executive
Director Chuck Wilson stated, "AIT's mission is to be the premier
provider of services and products to enhance student learning. This
agreement with Magic Lantern Group affords us the opportunity to
better serve that mission. We have had a long-standing relationship
with the Magic Lantern Group and have been pleased with their
direction and commitment to education. We are excited about the
possibilities that this agreement brings for the future of our two
organizations." About AIT The Agency for Instructional Technology
(ATI) has been a leader in educational technology since 1962. A
non-profit organization, AIT is one of the largest providers of
instructional TV programs in North America. AIT is also a leading
developer of other educational media, including online instruction,
CDs, DVDs and instructional software. AIT learning resources are
used on six continents and reach nearly 34 million students in
North America each year. AIT products have received many national
and international honors, including an Emmy and Peabody award. For
more information, visit: http://www.ait.net/. About Magic Lantern
Group, Inc. Magic Lantern Group, Inc. is a leading North American
learning video distributor with licensing operations in North
American and world markets. Through its video streaming technology
business and its specialized "video indexing" subsidiary, Sonoptic
Technologies Inc., the Company currently serves more than 9,500
schools and libraries throughout Canada and soon in the U.S. In
addition to distributing more than 40,000 school
curriculum-relevant video titles from over 300 world-renowned
producers including Disney, Schlessinger Media, Annenberg/CPB &
Dorling Kindersley, Magic Lantern is penetrating the institutional
market with Magic Lantern InSite(TM). Magic Lantern InSite provides
teachers and students on-demand, interactive access to an expanding
video collection of over 1,300 program titles and nearly 14,000
video objects. The Company is concurrently reaching the consumer
market with TutorBuddy(TM), its proprietary e-learning system that
provides children with online access to learning video programs
used in schools across North America. For more information on the
Company, visit http://www.magiclantern.ca/. For more information:
For investor relations, contact Gary Geraci, National Financial
Network, 781-444-6100 ext. 629, email: . Also visit
http://www.nfnonline.com/gml. At the Company, contact Bob Goddard,
Magic Lantern Group, Inc., 905-827-2755 ext. 454, . Also visit
http://magiclantern.ca/. This Press Release contains certain
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. The company has tried,
whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates,"
"expects," "plans," "intends," "potential" and similar expressions.
These statements reflect the company's current beliefs and are
based upon currently available information. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause the company's
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. The company
undertakes no obligation to update or advise in the event of any
change, addition or alteration to the information catered in this
press release including such forward-looking statements.
DATASOURCE: Magic Lantern Group, Inc. CONTACT: Gary Geraci of
National Financial Network, +1-781-444-6100 ext. 629, ; or Bob
Goddard of Magic Lantern Group, Inc., +1-905- 827-2755 ext. 454,
Web site: http://www.magiclantern.ca/
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