CNN, Internet Broadcasting Enter Strategic News, Advertising Relationship
23 May 2007 - 1:47AM
PR Newswire (US)
Alliance Provides Online Users Immediate Access to Local, Global
News; Creates New Opportunity for Advertisers ATLANTA, May 22
/PRNewswire-FirstCall/ -- CNN and Internet Broadcasting, the
nation's largest publisher of TV station Web sites, have entered a
strategic alliance that combines Internet Broadcasting's network of
local news content with CNN's global newsgathering resources, it
was announced today by Jim Walton, president of CNN Worldwide. As
part of the relationship, CNN and Internet Broadcasting will also
create a unique advertising opportunity that leverages CNN.com's
national audience with Internet Broadcasting's local reach. To
reinforce the strategic alliance, CNN will acquire an equity stake
in Internet Broadcasting, joining Hearst-Argyle Television,
Post-Newsweek Stations, McGraw-Hill Broadcasting and Split Rock
Partners as investors in the company. "CNN's global reporting
attracts millions of online consumers to CNN.com for domestic and
international news every day," Walton said. "Partnering with
Internet Broadcasting adds another dimension - enhanced coverage of
local news and events - and brings CNN reporting to significantly
more people online." As part of their agreement, the companies will
share local, national and international content important to online
news consumers. Leveraging its network of TV station Web sites,
Internet Broadcasting will supply local news content to CNN.com,
which will appear on the home page as well as in the "U.S. News"
and "Weather" sections. In turn, national, political and
international content from CNN.com will appear on the home page and
national news pages of Internet Broadcasting sites. "Our
partnership with CNN provides tremendous benefits for our online
news consumers, station partners and advertisers," said Reid
Johnson, founder and president of Internet Broadcasting. "Our
visitors expect the most up-to-date coverage of news that hits home
from our award-winning online journalists who sit in the newsrooms
of our partner stations. Now, our visitors gain access to one of
the most trusted global news sources, CNN, on their local TV
station Web site. Our advertisers also benefit by getting the best
of both worlds - national reach and local relevance." The companies
will create a new and distinctive online advertising opportunity
that will offer relevant, new ad platforms for clients on both a
national and local level by leveraging the broad national reach of
CNN.com with the local and regional reach of Internet
Broadcasting's sites. Internet Broadcasting will offer select
CNN.com ad placements as part of its nationwide, regional or
market-by-market advertising packages. Internet Broadcasting is the
largest publisher of local news online. The company publishes a
national network of TV station Web sites for America's premier
broadcasters, including: Hearst-Argyle Television, McGraw-Hill
Broadcasting, Post-Newsweek Stations, NBC, Cox Television, Meredith
Broadcasting, Scripps and Morgan Broadcasting. Each month, one in
every 12 online Americans visits an Internet Broadcasting site,
making it one of the nation's top 50 Web properties according to
Nielsen//NetRatings. The company is headquartered in Minneapolis
with offices in New York, Chicago, San Francisco, and Atlanta. For
more information, visit http://www.ibsys.com/. CNN Worldwide, a
division of Turner Broadcasting System, Inc., a Time Warner
Company, is one of the world's most respected and trusted sources
for news and information. Its reach extends to nine cable and
satellite television networks; one private place-based network; two
radio networks; wireless devices around the world; four Web sites,
including CNN.com, the first major news and information Web site;
CNN Pipeline, CNN.com's premium live video news service; CNN
Newsource, the world's most extensively syndicated news service;
and partnerships for four television networks and two Web sites.
DATASOURCE: CNN CONTACT: Jennifer Martin of CNN, +1-404-878-2175,
or ; or Sal Petruzzi of Turner Ad Sales, +1-212-275-6897, or ; or
Kevin Abramson of Internet Broadcasting, +1-651-365-4221, or Web
site: http://www.cnn.com/ http://www.turner.com/
http://www.ibsys.com/
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