Turner's New Products Group Partners with Kaneva to Create Virtual World Presence
03 October 2007 - 8:00PM
PR Newswire (US)
ATLANTA, Oct. 3 /PRNewswire/ -- Turner Broadcasting System, Inc.'s
New Products Group has signed a one-year deal with Kaneva to build
and test virtual world extensions of its entertainment properties.
The deal was announced today by Blake Lewin, vice president for
TBS, Inc.'s New Products Group. The agreement will grant Turner
access to Kaneva's technology and tools to create and use Web
communities and Virtual Spaces on the Kaneva Web site and in the
virtual world of Kaneva. Each Turner Web Community and
corresponding Virtual World space inside Kaneva will be enabled
with embedded video players for video streaming of select Turner
network content. One of the foregoing Turner Virtual Spaces will be
an external space that will link to the other Turner Virtual
Spaces, as well as other areas within Kaneva's Virtual World. "Our
exploration with Kaneva of virtual worlds is yet another example of
Turner staying at the forefront of consumer technology trends,"
said Lewin. "Through this opportunity, we hope to leverage the
Kaneva platform to explore how users interact with our brands in a
virtual world." Christopher Klaus, founder and CEO of Kaneva added,
"Turner is an ideal flagship media partner for Kaneva. Turner's
high quality programming and credibility is synergistic with our
unique focus on delivering entertainment to the masses inside a
virtual world. As a result of this partnership, we will provide
entirely new ways for audiences to watch, participate and interact
around their favorite TV programming." Kaneva, which is Latin for
"canvas," is a pioneering virtual entertainment world that unifies
the 2D Web with a 3D experience. It is the first to integrate
social networking, shared media and collaborative online
communities into a modern-day, immersive 3D virtual world. Kaneva
enables its members to hang out with their friends online and in
3D, share entertainment, express creativity and passions, and
establish meaningful connections with others. For more information,
visit http://www.kaneva.com/ or http://www.kaneva.com/news. Turner
Broadcasting System, Inc., a Time Warner company, is a major
producer of news and entertainment product around the world and the
leading provider of programming for the basic cable industry.
Turner's New Product Group is responsible for developing and
building new businesses that reflect the new media shift in
advertising models, fragmenting audiences and consumption of media
on a wide variety of platforms. DATASOURCE: Turner Broadcasting
System, Inc. CONTACT: Misty Skedgell of TBS, Inc., +1-404-885-4396,
; or Michele Norwood of Kaneva, +1-678-367-0545, Web site:
http://www.turner.com/ http://www.kaneva.com/
http://www.kaneva.com/news
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