Ultimate Franchise Systems Strategy Meeting Concludes Emphasizing Four Key Areas for 2005 HEATHROW, Fla., Jan. 27 /PRNewswire-FirstCall/ -- Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) concluded its 2005 forecast and planning meeting last Friday with a company-wide mandate to better coordinate strategic growth and operational plans during 2005. The meeting came after a year of significant unit growth for UFSY when the company grew its number of franchise affiliates from 440 units to over 600 at year's end. "2004 was a year of significant unit growth for our company. We added Obee's(R) (OTC Pink Sheets: OBFC), Juicy Lucy's, Westshore Pizza, and Uncle Al's Famous Hot Dogs to our family of UFSY brands," explained UFSY CEO Christopher Swartz. "During this meeting, our executives identified and agreed on four key areas we believe will best grow their operations and UFSY. Focus, refinement, enhancement and expansion will be our key words for 2005." The four key UFSY strategic initiatives discussed for 2005 were: 1. Refinement and expansion of UFSY services in such areas as purchasing, marketing, legal and accounting support for its franchisee network. 2. Focus on adapting to the changes in market conditions and consumer interests in eating out. 3. Expansion of new franchise operations through association with FransAction, Inc. (OTC Pink Sheets: FCTN) 4. Enhanced coordination and dissemination of company events through Investor Relations programs. The three-day meeting was attended by key executives from Sobik's Subs, Li'l Dino's Deli and Grille, Central Park Hamburgers, N.Y. Burrito, Westshore Pizza, Juicy Lucy's, and obee's (R) soups salads and subs. A follow-up meeting in the summer of 2005 has been tentatively scheduled. Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) currently has investments in approximately 603 franchised restaurants and 40 weight loss clinics in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's Subs (OTC Pink Sheets: OBFC), Mountain Mike's Pizza, New York Burrito, Juicy Lucy's and Beverly Hills Weight Loss (OTC:BHWW) (BULLETIN BOARD: BHWW) . This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and Quality Restaurant Ventures, Inc., assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations, which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc., 407-333-8998. Ultimate Franchise Systems, Inc. Web site: http://www.ufsi.net/ . DATASOURCE: Ultimate Franchise Systems, Inc. CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc., +1-407-333-8998 Web site: http://www.ufsi.net/

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