Ultimate Franchise Systems CEO to Review Company Value on CEOcast.com HEATHROW, Fla., April 5 /PRNewswire-FirstCall/ -- Ultimate Franchise Systems Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) announced today that its Chief Executive Officer, Christopher Swartz, will be featured on http://www.ceocast.com/ on Wednesday, April 6. During the discussion, Mr. Swartz will focus on the company's unique operational profile and his outlook for UFSY during 2005. "Few companies in the small cap marketplace have ownership positions in thirteen restaurant brands," explained Mr. Swartz in preparation for the CEOcast interview. "We believe that potential shareholders, investment brokers and even financial institutions specializing in our industry are not sure what value to place on UFSY stock." UFSY is a venture and management company that develops partnerships with small to mid-size restaurant franchises. UFSY first acquires controlling interest in these franchise systems. UFSY then consolidates and unifies the legal, accounting, marketing and purchasing systems of these organizations. This establishes a more significant infrastructure for these companies to achieve their long-term growth and competitive strategies. At the beginning of 2004, UFSY had investments in 385 franchised restaurants in 20 states with a market capitalization approaching fifteen million dollars. Today, Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) has investments in approximately 600 franchised restaurants in 30 states throughout the United States. These brands include: FransAction Inc. (OTC Pink Sheets: FCTN), Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's (OTC:PinkOTC:Sheets:OTC:OBFC), Mountain Mike's Pizza, New York Burrito, and Juicy Lucy's Hamburgers. The current market capitalization is approximately five million dollars. About CEOcast CEOcast produces and syndicates streaming broadcast interviews with chief executive officers of public and private companies. CEOcast's programming is distributed to millions of on-line investors at over 700 financial web sites as well as to more than 20,000 portfolio managers, buy-side analysts and traders at more than 3,300 North American institutions. Content is also disseminated to over 7,000 investment research professionals representing over 425 institutions. This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and Quality Restaurant Ventures, Inc., assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. CONTACT: Christopher Swartz of Ultimate Franchise Systems, 407-333-8587, Web site: http://www.ufsi.net/ DATASOURCE: Ultimate Franchise Systems, Inc. CONTACT: Christopher Swartz of Ultimate Franchise Systems, +1-407-333-8587 Web site: http://www.ufsi.net/ http://www.ceocast.com/

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