Bitcoin Global News (BGN)
September 13, 2018 -- ADVFN Crypto NewsWire -- Yes, you read
that correctly. A Brazilian soccer team will ICO with one
overarching goal in mind.
The context for the ICO starts with
the fact that the team in question, the Avaí Futebol Clube, is
currently stuck in Series B in the Brazilian soccer league, which
is akin to being in the league under the Premier League in
England.
Because of this, overall, the club
reportedly hopes to use an ICO to catapult it into the top
league.
Assuming that this will happen for
this reason alone can be said to be risky, at best. Just like in
any other league, teams that want to be in Series A in Brazil get
there based on their record and therefore, their wins.
Due to this fact, it is not
off-base to question Avaí’s true motivation behind this
move.
What may help to set the scene for
answering this question is a quick overview of their other, equally
important goals behind choosing to ICO. Above all, according to
yesterday’s article by Coindesk on the subject, the club hopes to
“build a digital ecosystem for its fans.” By this, it appears that
they mean they will let their fans pay for anything related to the
club in Cryptocurrency, especially due to the fact that the ICO
includes releasing a proprietary Cryptocurrency, exclusive to the
team.
Related to this, the team also aims
to apparently streamline the logistics of how it operates because
it will run on this previously mentioned Cryptocurrency. As to what
exactly this entails, only time will tell. After the ICO, the
precise operations or activities that Avaí hopes to change will
become clearer.
In terms of their overall goals,
however, the only other point that is mentioned as a sort of goal
behind this ICO is for the team to be able to qualify for the Copa
Libertadores, which is considered to basically be the most
prestigious football tournament in South America, placing it on par
with tournaments like the UEFA Champions League in
Europe.
In attempting to analyze these
aggregated goals behind this team’s ICO, it is logical to begin
with the idea that doing so will give them a digital ecosystem that
will be valued by their fans. As a recent interview with Jackson
Palmer, the creator of Dogecoin, has mentioned, assuming that
people will automatically switch to a Blockchain platform simply
because of what it is, is a mistake.
As with any new business, any
potential customers who are already using a similar solution, need
to be incentivized to switch. Otherwise doing so is not worth the
effort. For a bit more context on this, think about a new computer
company that brands itself as a new and improved version of Apple.
Because they have branded themselves in this way, they will now
need to explain why people should ditch Apple and switch to their
platform.
If they cannot, then they will not
ever be successful. There are no exceptions. Every company that
wants to succeed as a new platform needs to bring users en masse to
its offering, through taking them from other offerings.
In the end, in the specific case of
Avaí, their situation can be summed up in one central question: how
will they explain to customers why their new digital economy is
better and easier to use than their existing way of doing
business?
By: BGN Editorial Staff
News:
AVAI F.C.
ICO
Cryptocurrency