Slam Dunk! Top Brands Score with Basketball Fans in New Campaigns on Yahoo Sports
16 March 2017 - 12:15AM
Business Wire
Lexus and Pizza Hut step up the fan experience
on Yahoo for the 2017 Men’s College Basketball Tournament
Yahoo! Inc. (NASDAQ:YHOO) today has teamed up with top brands
including Lexus and Pizza Hut for new campaigns to excite
basketball fans around the annual Men’s College Basketball
Tournament.
“With millions of fans heading to Yahoo Sports every year to
create their brackets and watch the action play out among their top
college basketball teams, we’re helping brands find compelling ways
to be part of that fan experience,” said Lisa Utzschneider, Chief
Revenue Officer, Yahoo. “At Yahoo, we know sports fans, their
passions, and how advertisers can make fun, authentic connections
that drive meaningful results around the tournament.”
Lexus and Pizza Hut will connect with college hoops fans as
sponsors of Yahoo Sports’ Tourney Pick'em. Additionally,
advertisers will have a chance to connect with fans through custom
integrations as well as high-impact display, native and video
advertising.
“We’re teaming up with Yahoo again after a very successful
Squares Pick’em game, and this time we’re excited to reach millions
of college basketball fans,” said David Daniels, Vice President of
Advertising & Media at Pizza Hut. "Yahoo has a strong audience
of sports fans and many will be enjoying Pizza Hut pizza as they
fill out their brackets and tune into the tournament this
March.”
For the second year in a row, Lexus will launch a custom branded
game on Yahoo Sports around the 2017 Men’s College Basketball
Tournament, “0-60 Bracket Challenge.” To get the most out of the
games, fans can sign up now by visiting
lexus0to60bracketchallenge.com for an opportunity to win a luxury
vacation to Las Vegas for next year’s tournament. For each round,
players select which matchup will reach a combined 60 points the
fastest – a nod to the power and performance of the all-new Lexus
LC luxury coupe.
Last year, the custom Lexus branded game and campaign on Yahoo
drove more than 23 million video views and a 29% lift in
consideration to make a purchase among consumers. With millions of
sports fans turning to Yahoo Sports as the ultimate destination to
create their brackets, brands have an opportunity to connect with
this engaged audience during the Men’s College Basketball
Tournament.
About Yahoo
Yahoo is a guide to digital information discovery, focused on
informing, connecting, and entertaining users through its search,
communications, and digital content products. By creating highly
personalized experiences, Yahoo helps users discover the
information that matters most to them around the world -- on mobile
or desktop. Yahoo connects advertisers with target audiences
through a streamlined advertising technology stack that combines
the power of Yahoo's data, content, and technology. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle
East and Africa (EMEA) regions. For more information, visit the
pressroom (pressroom.yahoo.net) or the Company's blog
(yahoo.tumblr.com).
Yahoo and Yahoo Sports are the trademarks and/or registered
trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of
their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170315005739/en/
YahooJulie Nicholson, 917-471-0325jnich@yahoo-inc.com
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