Arctic Cat Introduces Race-Inspired SPEED Accessory Line, Developed With Robby Gordon and Todd Romano
24 August 2015 - 8:32PM
Business Wire
Arctic Cat Inc. (NASDAQ:ACAT) today introduced the new SPEED®
brand of race-inspired accessories for side-by-sides at its annual
wheeled dealer show. Famed racer Robby Gordon and aftermarket
futurist Todd Romano co-developed the extensive line of
high-performance products with Arctic Cat.
The launch of the SPEED brand is part of Arctic Cat’s recently
announced partnership with Gordon and Romano, who have teamed up to
form SPEED RMG, and are working under an exclusive agreement with
Arctic Cat to co-develop innovative, industry leading side-by-side
products and accessories. This collaboration reflects Arctic Cat’s
commitment to the high-performance off-road vehicle market, and its
Wildcat™ side-by-sides and accessories. Under the agreement, Gordon
and Romano are providing research and development consulting on new
technologies, and assisting with the development of new Wildcat
racing and high-performance accessories being launched under the
SPEED brand.
“Every accessory in our exclusive SPEED lineup has been put to
the test and approved by Robby Gordon and Arctic Cat,” said Tracy
Crocker, Arctic Cat’s vice president and general manager of ATVs,
and Parts, Garments and Accessories. “We are leveraging Robby’s
30-plus years of successful racing experience, and Todd’s
creativity and innovation, to bring new top-of-the-line aftermarket
products to our customers. We expect to build this line of exciting
products, adding new growth opportunities for our dealers and
Arctic Cat’s parts, garments and accessories business.”
The SPEED line enables off-road racing and recreational riding
enthusiasts to customize their side-by-sides in their own style,
using high-quality, precision-crafted products. Among the full line
of SPEED accessories initially launched are: high-back racing and
suspension seats; multi-point harnesses designed for performance
and rider comfort; stylish, lightweight aluminum racing wheels;
durable radial tires capable of taking riders where they want to
go; rigid, contoured steering wheels; high-strength suspension and
shocks; SPEED garments and caps, and much more.
SPEED brand accessories are available only at Arctic Cat dealers
and through arcticcat.com. Find the full list of SPEED
high-performance accessories at arcticcat.com/gear.
About Robby Gordon and Todd
Romano
Gordon is a recognized pioneer in racing and off-road vehicle
design, with 30 years of experience designing and developing
state-of-the-art machines. He has proven to be among the most
competitive racers at NASCAR, IndyCar, TransAm, International Motor
Sports Association (IMSA), International Race of Champions (IROC)
and the Dakar Rally. Gordon has won seven international off-road
class championships, two stadium series and three Baja 500s. He
also created the enormously successful Stadium Super Truck (SST)
series.
Romano is the founder of DragonFire Racing and Finish Line
Marketing. DragonFire Racing pioneered the development of
performance accessories for the UTV/SXS industry and has become an
industry Icon. The attention that DragonFire Racing brought to the
industry quickly attained international recognition and led to its
acquisition. Finish Line Marketing is a recognized leader in the
power sports space as an innovative creator of marketing programs
that raise consumer awareness and retail demand.
About Arctic Cat
The Arctic Cat brand is among the most widely recognized and
respected in the recreational vehicle industry. The company
designs, engineers, manufactures and markets all-terrain vehicles
(ATVs), side-by-sides and snowmobiles, in addition to related
parts, garments and accessories under the Arctic Cat® and
Motorfist® brand names. Arctic Cat Inc. is headquartered in
Minneapolis, Minnesota. Its common stock is traded on the NASDAQ
Global Select Market under the ticker symbol “ACAT.” More
information about Arctic Cat and its products is available at
www.arcticcat.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150824005336/en/
ARCTIC CAT CONTACTS:Christopher Eperjesy, 763-354-1791Chief
Financial Officerceperjesy@arcticcatinc.comorPadillaCRT
CONTACT:Shawn Brumbaugh,
612-455-1754shawn.brumbaugh@padillacrt.com
Arctic Cat Inc. (NASDAQ:ACAT)
Historical Stock Chart
From Apr 2024 to May 2024
Arctic Cat Inc. (NASDAQ:ACAT)
Historical Stock Chart
From May 2023 to May 2024