Advertising Age Names Acxiom(R) Divisions To 2007 Top Agency Lists
21 May 2008 - 5:00AM
Business Wire
Acxiom� Corporation announced today that Acxiom�s digital marketing
services for global 2000 enterprises and Acxiom�s direct marketing
services were named to Advertising Age�s Top 50 lists in their
respective areas as part of the magazine�s 64th annual Agency
Report. The list includes rankings of more than 800 advertising,
marketing-services and media agencies based on 2007 revenue.
Acxiom�s digital marketing services listed as No. 21 in the
rankings of Top U.S. Digital Agencies. Leading the industry
standard for multi-channel consumer communication management,
Acxiom creates and executes campaigns across multiple media
channels including personalized email, targeted websites, banner
and other web advertisements, search engine optimization and
mobile. The company's proprietary IMPACT� platform combines
campaign management with advanced analytics to assist account and
client teams in designing, sending and analyzing online direct
marketing communications. Acxiom�s direct marketing services listed
as No. 42 under Top U.S. Direct Marketing Agencies (listed as
�Acxiom Direct Marketing�). A full-service marketing solution
offering strategic, analytic, creative and data services, the
division works for leading retail banks, investment firms,
insurance companies, the travel and entertainment industries as
well as other enterprises in various industry sectors nationwide.
Acxiom was one of only three newcomers to the direct agencies list
for 2007. �Advertising Age has recognized Acxiom for its success in
what this company does best,� said Acxiom CEO and President John
Meyer. �Acxiom is in a singular position to maximize information to
create results for our clients. We know it�s not only being able to
supply the deepest, most innovative data products � it�s also what
that data can do, and Acxiom uses its data solutions to maximize
marketing performance across multiple industries and applications
to support our clients� ultimate success.� This recognition comes
as part of what seems to be a groundswell of momentum in recent
months for Acxiom�s digital marketing services. Fresh from winning
an award for a leading technology client campaign at the April
ad:tech conference in San Francisco, the group also received a Gold
B-to-B Technology award from the MarketingSherpa Email Summit 2008,
four Silver ADDY Awards for Interactive Media from the Greater San
Francisco Advertising Federation Chapter, and four �Best� awards
for client work at the WebAwards Internet Advertising Competition.
The 64th annual Advertising Age Agency Report, published May 5, was
produced by the Ad Age DataCenter. The report appeared in Ad Age�s
print edition and online at www.AdAge.com. About Acxiom Corporation
At Acxiom, we make information intelligent for many of the world�s
leading and most dynamic companies, enabling them to acquire new
customers, retain their most valuable customers, communicate with
customers in the methods and times they prefer, and make profitable
marketing and business decisions. Acxiom�s unmatched customer
insight is achieved by blending the world�s largest repository of
consumer data, award-winning technology and analytics,
multi-channel expertise, privacy leadership, and superior knowledge
of a wide spectrum of industries. Founded in 1969, Acxiom (Nasdaq:
ACXM) is headquartered in Little Rock, Arkansas, with locations
throughout the United States and Europe, and in Australia and
China. For more information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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