Acuity Mobile and Acxiom to Deliver Personalized Offers to MGM MIRAGE Guests via Mobile
11 March 2009 - 11:00PM
PR Newswire (US)
Enterprise Mobile Marketing solution delivers timely, targeted
promotions to guests' mobile devices, with unique branding,
messaging and management for six MGM MIRAGE resorts -- providing
Central Control with Line Operation LITTLE ROCK, Ark., March 11
/PRNewswire/ -- Guests at six MGM MIRAGE properties are now able to
opt-in to mobile marketing programs capable of delivering
personalized, targeted promotions to their mobile phones. The
mobile marketing initiatives are powered by Acuity Mobile and
interactive marketing services company Acxiom Corporation
(NASDAQ:ACXM). The programs will provide real-time offers, property
information, and entertainment promotions directly to guests'
handsets. Guests will be able to receive targeted special offers,
alerts, quizzes, contests and many other unique and valuable
benefits via their mobile device. "MGM MIRAGE was looking for a
mobile marketing solution that could service their properties with
a common platform, but with the flexibility for each property to
manage their offerings independently, featuring content and offers
tailored to their unique customer demographics and marketing
objectives," said Alan Sultan, President and Founder of Acuity
Mobile. "We are honored that they selected the Acuity Mobile and
Acxiom solution to power their mobile presence." The six MGM MIRAGE
resorts currently utilizing the service are: Mandalay Bay,
New-York-New York, Monte Carlo, The Mirage, Treasure Island (TI)
and MGM Grand Detroit. At the core of this offering is the guest,
and making sure they only receive offers and incentives that are
relevant to them at the right time and place. The opt-in marketing
programs enable the six MGM MIRAGE properties to deliver personal
offers and content to guests' mobile devices based on time,
context, and the individual's preferences. "By employing the proven
principles of database marketing in the mobile channel, our clients
are providing relevant content and offers to their customers,
ensuring success in the use of this unique communication channel,"
said, Tim Suther, Senior Vice President, Digital Marketing
Services, Acxiom Corporation. "The mobile industry is rapidly
changing and MGM MIRAGE wanted a solution that would ensure a
continued competitive advantage in the marketplace," said Alan
Sultan, President and Founder of Acuity Mobile. "By selecting the
Acuity/Acxiom solution, MGM MIRAGE can easily add sophisticated
property centric mobile applications, mobile web sites and future
enhancements like location targeting and enhanced customer
segmentation on a property by property basis." About Acxiom The
global leader in interactive marketing services, Acxiom connects
clients with their customers through deep consumer insight,
powering effective and profitable marketing initiatives and
business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
http://www.acxiom.com/. About Acuity Mobile, Inc. Acuity Mobile is
a leading provider of mobile marketing content delivery solutions.
Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a
patented technology that enables Spot Relevance(TM) - the ability
to deliver targeted marketing content to the right person, at the
right time, in the right location via text, WAP and applications.
EMAP technology is used by carriers, advertisers and content owners
to ensure that relevant content (ads, offers, traffic, weather,
etc.) is delivered directly to mobile users based on their
interests, time of day and geographic location. The technology
behind EMAP was first developed in 2000 and patent protected since
2003. Acuity Mobile harnesses the power of mobility to improve
content delivery for marketers and their consumers. For more
information, please visit http://www.acuitymobile.com/. Acxiom is a
registered trademark of Acxiom Corporation. DATASOURCE: Acuity
Mobile, Inc. CONTACT: Shane Sharp of Acxiom Corporate
Communications, +1-501-252-2195, ; or Wayne Pereira, Marketing
Specialist, +1-301-375-2034, , of Acuity Mobile, Inc. Web Site:
http://www.acuitymobile.com/
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