Acxiom & ShareThis Join Forces to Create Data-as-a-Service (DaaS) Offering to Improve Audience Targeting & Analytics for Mark...
03 May 2017 - 11:00PM
Business Wire
New Partnership Layers Real-Time Social Data
Actionable and Provides Pre-Optimized Audiences for True
People-Based Marketing
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced a new partnership with ShareThis,
the pioneer in sharing intelligence that transforms real-time
consumer insights into high-value results. The partnership will
enable brands to better target highly interested consumers at the
right time via the right channel. Brands and publishers can now
convert and scale online interests to modeled offline consumer
marketing behavior to drive measurable results, via the Acxiom
Audience Cloud™.
This Data-as-a-Service (DaaS) collaboration leverages Acxiom’s
premium publisher, adtech, agency, and marketer relationships and
provides access to ShareThis’ extensive, global real-time digital
data set for improved targeting and analytics.
“Our partnership with ShareThis transforms real-time data
insights from shared online engagements into actionable moments to
influence consumer behavior,” stated Anne Doherty, SVP Sales,
Audience Solutions division at Acxiom. “The size and scale of
ShareThis’ sharing intelligence, coupled with Acxiom’s expansive
InfoBase consumer intelligence offering, creates an unparalleled
value proposition for marketers and their agencies, and ensures
consumers receive marketing messages aligned with their
interests.”
Acxiom helps brands create the best audiences for their
campaigns and engage consumers with relevant offers through
integrated solutions for privacy-compliant identity resolution,
segmentation, media buying, analytics and more. ShareThis builds
real-time audiences using proprietary interest and intent data
collected across a global network of more than 3 million global
publisher domains. By leveraging ShareThis’ rich sharing and social
interest data to enhance and supplement Acxiom’s premier global
consumer database, marketers can optimize data-driven digital
marketing campaigns and enhance program effectiveness with advanced
analytics. Additionally, platform partners can take advantage of
resulting opportunities to generate incremental audiences for
targeting and analytics offerings.
“The combined capabilities of both Acxiom and ShareThis
solutions delivers a win-win for our clients, who can now tap
insights gleaned from consumers’ online searches, page views,
clicks and shares to model and scale programs for a larger offline
audience,” noted Kurt Abrahamson, CEO, ShareThis. “We are excited
about this new partnership as it activates the deep data insights
for brands to create an improved picture of consumers for
analytics, personalization, and targeting.”
As a result of this collaboration, clients of Acxiom and
ShareThis are now better equipped than ever before to reach
consumers at scale wherever they are, with integrated programs that
span the digital marketing ecosystem.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 45 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
About ShareThis
ShareThis, the Sharing Intelligence Company, has been collecting
and synthesizing social share data since 2007. ShareThis is the
trusted pioneer of sharing data that spans the social platform
walled gardens, transforming authentic human sharing behavior into
actionable data outputs at scale for marketers, brands, and
publishers. Privately held, ShareThis is based in Palo Alto, CA. To
learn more visit http://www.sharethis.com.
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Havas Formula for AcxiomAlison Flood,
619-234-0345acxiom@havasformula.com
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