Adobe Named a Leader in 2016 Gartner Magic Quadrant for Digital Marketing Hubs
11 January 2016 - 4:01PM
Business Wire
For the Second Consecutive Year Adobe is Positioned Furthest
in the Leaders Quadrant for Completeness of Vision
Adobe (Nasdaq:ADBE) today announced that the company was
recognized by Gartner, Inc. as a leader in the 2016 “Magic Quadrant
for Digital Marketing Hubs1” research report. For the second
consecutive year, Adobe placed furthest on the completeness of
vision axis. Criteria for a vendor’s completeness of vision include
market understanding, marketing strategy, sales strategy, offering
(product) strategy, business model, vertical/industry strategy,
innovation and geographic strategy.
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
audience management, video, social engagement and campaign
orchestration.
The tie-in with Adobe Creative Cloud makes it easy to quickly
activate creative assets across all marketing channels and customer
touch points. Thousands of brands worldwide including two-thirds of
the Fortune 50 companies and 10 of the 10 largest media, financial
services, auto, wealth management and telecom companies rely on
Adobe’s digital marketing solutions. Adobe Marketing Cloud supports
41 trillion transactions, 4.1 trillion rich media requests and more
than 60 billion emails per year.
“We’re pleased that once again, Adobe is positioned as a leader
in what we view as a very important piece of research,” said Suresh
Vittal, vice president of strategy, Digital Marketing at Adobe.
“Adobe’s unique solutions with Creative Cloud and Marketing Cloud
allows the company to connect art and science and help brands use
data to activate all their creative content across any customer
touch point. We believe our leadership position has not only been
validated by analysts, but also by our customers with their buying
decisions."
According to Gartner, “Leaders have fully embraced the
integration of marketing tech, ad tech and analytics, and deployed
many hub solutions at scale, although they still mostly rely on
integrated portfolio solutions from acquisitions and partnerships.
The rapid growth of the category has favored an accelerated
first-mover approach, but we expect more organic solutions to
become competitive in the coming years. Leaders will need to focus
on innovation and integration to maintain their edge. As Leaders
round out their native offerings, we can also expect them to cool
toward wide-open partner networks and begin to urge customers
toward their single-vendor solutions.”
1Source: Gartner, Inc. “Magic Quadrant for Digital Marketing
Hubs” by Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks,
Jan. 05, 2016.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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Adobe Systems IncorporatedSarah Duckett,
385-345-2433sduckett@adobe.comorEdelmanKate McEwan,
206-664-7800kate.mcewan@edelman.com
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