Amplitude Announces Experiment Results to Help Every Company Make the Right Product Decisions at Scale
25 May 2022 - 11:00PM
Business Wire
New offering allows organizations to pair
homegrown and third-party feature flagging systems with Amplitude
Experiment, Amplitude’s world-class experimentation platform
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital
optimization, today announced the launch of Experiment Results, a
new feature of Amplitude Experiment. Experiment Results empowers
teams to plan, track, and analyze experiments to make smarter
decisions while using their existing feature flagging system.
Product and data science teams can now dramatically scale
experimentation with Amplitude’s powerful self-service
experimentation analysis built on the industry’s #1 ranked product
analytics solution. Experiment Results delivers the data and
analytics for teams to set goals, determine if experiments reach
statistical significance and achieve their goals, and automatically
provides recommended next steps.
The top product teams test all new features – often running tens
of thousands of experiments to understand the impact of each
product change. The biggest barrier to scaling product
experimentation is having data and analytics to analyze the results
of experiments. Many companies already have the infrastructure to
deliver new experiments, but rely heavily on data science teams and
homegrown infrastructures to formulate the results and provide
recommendations on what to do next. Experiment Results removes
those bottlenecks with self-service experimentation so that more
teams can run more experiments quickly and efficiently. Starting
today, companies can pair their existing feature flagging
infrastructure with Amplitude’s sophisticated experimentation
analysis capabilities to inform product decisions, accelerate
innovation, and drive revenue.
“Winning product leaders use data-driven insights to determine
what product changes to make. With Experiment Results, customers
can exponentially increase the number of experiments they run, and
get recommended next steps on their experiments,” said Justin
Bauer, chief product officer at Amplitude. “This means
non-technical teams can make smarter decisions faster at scale and
ultimately deliver the right features that drive value for their
customers and growth for their organizations.”
Key innovations include:
- Multi-Metric Causal Analysis: Experiment Results helps
teams determine the causal, statistically significant outcomes of
experiments, like identifying if users increased their average
order spend due to the product change. It reduces the effort to
define metrics, analyze data, and present results, supporting both
sequential testing and t-test analysis within the Amplitude
Experiment product.
- Downstream Analysis for Experiments: With predefined
metrics and pre-populated charts, Experiment Results moves teams
from experimentation to decision-making stages faster. Amplitude’s
easy-to-understand dashboards enable cross-functional leaders to
quickly share experiment results for accessible downstream
analysis.
- Automated Goals and Recommendations: Experiment Results
also guides users to set the right goals, automatically uncovers
whether tests are statistically significant, and provides
recommended next steps in a quick snapshot.
Experiment Results allows product and data scientists to scale
their analysis services while empowering non-technical teams to
interpret results. Learn more about Experiment Results here or
request a custom Amplitude demo here.
Follow along via live stream, on Twitter, and on the Amplitude
blog for more updates from Amplify 2022, the #1 product and growth
conference, going on now through May 26, 2022.
About Amplitude
Amplitude is the pioneer in digital optimization software. More
than 1,700 customers, including Atlassian, Instacart, NBCUniversal,
Shopify, and Under Armour rely on Amplitude to help them innovate
faster and smarter by answering the strategic question: "How do our
digital products drive our business?" The Amplitude Digital
Optimization System makes critical data accessible and actionable
to every team — unifying product, marketing, developers, and
executive teams around a new depth of customer understanding and
common visibility into what drives business outcomes. Amplitude is
the best-in-class product analytics solution, ranked #1 in G2’s
2022 Spring Report. Learn how to optimize your digital products and
business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220525005004/en/
Communications Darah Easton press@amplitude.com
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